[May 16, 2012] Research and Markets: FMCG Going Multichannel 2012 Tweet May 16, 2012 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/jgfh72/fmcg_going_multich) has announced the addition of the "FMCG Going Multichannel 2012" report to their offering. We understand that Amazon is preparing for a full on push into online grocery in the EU, after having laid the ground and quietly launched the service two years ago, by leveraging their marketplace operation to its fullest potential. The pureplay is undoubtedly pursuing the right strategy, as online grocery is taking off all over Europe, with a renewed effort by the leading retailers in 2010/11 to capture sales migrating to the online channel. This raises the question of how the FMCG industry should react to these latest developments. After all the internet offers many possibilities to reestablish a meaningful relationship with customers and regain control over pricing, promotions and brand presentations - without having retailers involved. We believe that the FMCG industry has to become multichannel. Having an online presence also enables manufacturers to engage in market research and launch effective loyalty solutions. Launching a FMCG online presence now is especially vital, as many retailers have started to use their private label propositions as a key differentiator from the competition, rather than just a way of boosting their margins. This means that repelling the private label push from retailers will only become harder for the FMCG industry in future. Key Topics Covered: - FMCG strategic business model options to exploit the online opportunity, with real live case examples. - How FMCG are going multichannel, taking a leaf out of non food consumer goods companies' book to go fishing where the fish are - Mobile shopping walls: the arrival of m-commerce, innovative online/offline hybrid models. - Consumers as drivers of change, demanding multichannel capabilities and m-commerce linking off and online worlds. - The emergence of click & collect as an incremental sales driver - Online data revolution and how cutting edge companies exploit the potential of the internet for future growth, leading to a structural shift in retailing. - Discusses whether current FMCG sites are market research projects or a genuine sales drivers. - Explains the significance of online FMCG marketplaces in terms of sales contribution and sales growth driver, data warehouse, range multiplier - Sets out our view that marketplace operations are most suitable to FMCG shoppers' needs, - In depth profiles of leading marketplace operators in the FMCG space, Amazon, Alice.com and Rakuten, also discusses marketplace ventures by Carrefour, Ocado and Wal-Mart - Spells out the enormous advantages and benefits third party marketplace operators (such as Amazon) enjoy from offering the solution to sellers - Provides an answer to the question whether the industry should run a proprietary scheme and what to look out for when setting up a FMCG marketplace with a variety of corporate partners THIS REPORT WILL ALLOW YOU TO - Benchmark your online strategy against leading, cutting edge operators - Find out whether it makes sense to partner or to compete with Amazon, Alice.com, Rakuten or any other marketplace operator - Understand how to copy the best in class strategies of winning online operators such as ecosystem development and loyalty driver creation For more information visit http://www.researchandmarkets.com/research/jgfh72/fmcg_going_multich CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: 353-1-481-1716 Sector: Internet and E-Commerce (http://www.researchandmarkets.com/categories.asp?cat_id=7&campaign_id=jgfh72), Retailing and Services (http://www.researchandmarkets.com/categories.asp?cat_id=19&campaign_id=jgfh72) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]