[April 24, 2012]

Lithium Network Conference Industry's Leading Event for Social Marketing & Support Leaders

Lithium Technologies, the leader in Social Customer Experience, today announced the final lineup of the Lithium Network Conference (LiNC) 2012, taking place at the InterContinental Hotel, San Francisco from May 2 to 4. The nearly sold out annual gathering will bring together hundreds of Lithium's clients - "heroes" who are leading business transformation and creating multimillion dollar ROI for their companies.

LiNC 2012 provides opportunities for customers, prospects and analysts to share, network and participate with one another to gain the latest insights from industry and Lithium thought leaders.

Featured Guest Keynote:

• The Engagement Economy: Jane McGonigal, world-renowned innovator in the field of game design and bestselling author of "Reality is Broken: Why Games Make Us Better and How They Can Change the World."

General Session Highlights:

• Heroes: Lithium President & Chief Executive Officer Rob Tarkoff and Chief Strategist Lyle Fong will highlight several impressive customer successes and discuss emerging industry trends and Lithium's Social Customer Experience Vision. New Lithium Social Customer Experience platform innovations will be announced.
• The End of Business as Usual: Brian Solis, Principal Analyst, Altimeter Group and author, will share how businesses must "Adapt or Die" because the social Web, mobile consumer, content proliferation and real-time expectations are forcing us to rewire the way we run our businesses.
• The Always Addressable Consumer: Forrester Research, Inc. Senior Analyst Melissa Parrish will review emerging consumer behavior trends in social, mobile and other digital vehicles.
• What Your Key Advisors Are Afraid To Tell You: Forbes.com columnist Mark Fidelman will lead a panel discussion with notable agency executives including John Bell, Global Managing Director, Social@Ogilvy; Chris Davey, SVP & Managing Director, SapientNitro; Jon Borg-Breen, SVP, National Strategic Services, Acquity Group.
• The Passionate Influencers of Twitter (News - Alert): Adam Bain, President of Global Revenue, Twitter will share both trends and changes in how users are engaging with this powerful social platform.

Lithy Awards:

• Lithium CMO Katy Keim will announce the winners of the 2012 Lithy awards to Heroes who have demonstrated social customer excellence across six unique categories. View the nominees.

Sponsors:

• View the full list of LiNC 2012 sponsors:
  • SapientNitro
  • Socialcast by VMWare
  • Acquity Group
  • CloudSquads
  • Cognizant
  • GeoFluent by Lionbridge
  • Vovici (News - Alert), a Verint Systems Company
  • Shoutlet

Featured Workshops:

• Lithium Community Manager Certification Session: Learn from more than a decade of Lithium experience in delivering thriving communities. This session, led by Lithium Chief Community Officer Joe Cothrel, will give participants an opportunity to learn best practices, hone skills and become recognized as a certified industry leader. Session sold out, please email linc2012@lithiumevents.com to be placed on the waiting list.
• Corporate Social Strategist: Guide to Success Workshop: Led by Jeremiah Owyang of the Altimeter Group, this interactive session will cover best practices for making social customer programs successful. Session sold out, please email linc2012@lithiumevents.com to be placed on the waiting list.

Helpful Links

• LiNC 2012 website
• Lithium Customer Success Book
• "Science of Social" book by Dr. Michael Wu, Lithium Principal Scientist, Analytics
• Lithium Brand Nation Video
• Overview of Lithium's Board of Directors and Management Team
• Lithium News & Events

About Lithium Technologies (News - Alert)

Lithium helps companies unlock the passion of their customers. Lithium software powers amazing Social Customer Experiences for more than 300 iconic brands including AT&T, Best Buy, Paypal, Sephora and Univision. Lithium helps companies build brand nations that grow brand advocacy, drive sales, reduce costs and accelerate innovation. For more information, visit http://www.lithium.com, or connect with us on Twitter, Facebook and our own brand nation - the Lithosphere. Lithium is privately held with corporate headquarters in Emeryville, Calif. and offices in Europe and Asia.

All trademarks and product names are the property of their respective owners.

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