|[April 18, 2012]
Wrapp Prepares for Introduction of Social Gifting in Japan
TOKYO --(Business Wire)--
Wrapp is coming to Japan.
The No. 1 social gifting app for celebrating, thanking, surprising and
delighting friends, family and business associates with free gift cards
from top retailers has opened offices here, appointed a business
development team, and has started to sign up major merchants.
Wrapp makes it fun and easy to give, receive and redeem gift cards using
mobile devices or the Web, and allows Facebook (News - Alert) friends to contribute to
For merchants, Wrapp is a proven customer acquisition and retention
platform for conducting discount-free performance-based campaigns. With
Wrapp, retailers use friend-to-friend marketing to drive highly targeted
in-store and on-line sales, and get real-time access to aggregated
campaign and customer demographic data.
"Wrapp has created a totally new and unique way to use mobile phones and
social networks to get the people on-line that retailers want as
customer, actually into their stores and making profitable purchases,"
said Toshi Asano, Wrapp's country manager in Japan. "This is a perfect
solution in Japan where gift giving is already a part of daily life."
Wrapp began its unique brand of social gifting in Sweden in last
November. In January this year Wrapp received $10.5 million in Series A
funding from Greylock Partners and Atomico resulting in LinkedIn
co-founder Reid Hoffman and Skype (News - Alert) co-founder Niklas Zennström joining
Wrapp's board of directors. In March Wrapp took its service to Norway
and the U.K., and earlier this month opend offices in France, Germany,
the Netherlands, Taiwan and elsewhere around the world.
During the last four months more than 170,000 Wrapp active users have
given their Facebook friends over 1.4 million free gift cards that could
be redeemed in stores operated by some 50 major retailers in Europe.
Participating merchants report that each sale averages four to six times
the value of the free gift card they let Wrapp users give to their
Wrapp was started last year by Wrapp's CEO, Hjalmar Winbladh, and a
small team of entrepreneurs, including Andreas Ehn, Spotify's first
chief technology officer; Magnus Hult, who played a key role in building
Spotify's original technology and platform; Aage Reerslev, founder of
mobile browser maker Squace; Leo Giertz, founder of Barefoot Hackers,
one of Sweden's most acclaimed iPhone (News - Alert) development shops; Carl
Fritjofsson, strategy advisor to Groupon.se; and Fabian Månsson, former
CEO of H&M and Eddie Bauer, who now serves as Wrapp's chairman. Winbladh
co-founded Sendit, the first mobile Internet company, where he served as
CEO, and took it public in 1997, before being acquired by Microsoft (News - Alert). In
2006 Winbladh co-founded Rebtel, now the world's largest independent
mobile VoIP company, where he continues as chairman.
"People in Japan already use their phones in much more sophisticated
ways than Europeans, who have come to love Wrapp for the convenience of
having their gift cards with them any time they want to buy something
they really want," said Winbladh. "It's clear that retailers in Japan
understand that daily deals and deal hunters dilute their brand and can
be bad for business. In contrast, Wrapp presents merchants in the
trusted context of a gift from one friend to another, rather than in
paid media channels, and ultimately enables a win-win experience for
consumers and the retailers."
To start sending free gift cards to friends and family in the U.K.,
Norway or Sweden, download the Wrapp mobile app from Apple's App Store,
the Android (News - Alert) Market, or use the web app at www.wrapp.com,
and connect it to your Facebook account.
Wrapp is a social gifting service for celebrating friends' occasions
with free and paid gifts from attractive brands. Wrapp allows friends to
contribute to gifts, and makes it fun and easy to give, receive and
redeem using mobile devices and the web. Founded in the first half of
2011 by a group of serial entrepreneurs, Wrapp is based in Stockholm,
with offices in the U.K., U.S., Germany, France, the Netherlands, Taiwan
and Japan. Celebrate with friends every day at www.wrapp.com.
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