Emailvision and Axoa Offer Online Marketing Solution to Toyota France Dealers
Apr 16, 2012 (Close-Up Media via COMTEX) --
Emailvision in partnership with Axoa, has signed a contract with Toyota France, the French representative of the Japanese car manufacturer, it was announced.
According to a release, this project includes the formation of a team working with Emailvision's Campaign Commander Enterprise Edition; providing Toyota France with a software solution for its multi-channel marketing needs through a combination of automation and agility.
Emailvision and Axoa will implement Campaign Commander Enterprise Edition solution, integrating it with Toyota France's existing CRM system. As a result, 276 Toyota dealerships will soon enjoy a global SaaS marketing solution designed to increase the relevance and profitability of their relationship marketing programs. Their online multi-channel marketing campaigns will be simplified by using automated or manual SMS sending processes, alongside email marketing campaigns.
Toyota France will be able to execute lifecycle management campaigns via email and SMS across its network. These campaigns are job-specific and allow dealerships, for example, to remind car owners about vehicle maintenance tasks or to share seasonal advice. Toyota France will also benefit from the ability to develop 'Reflex' campaigns - automated marketing campaigns which reply to a recipients' response to a communication. With this, Toyota offers its franchisees a dedicated interface and the ability to manage their own campaigns, accessing Toyota France's communication tools and marketing materials.
"We are delighted to be using Emailvision's and Axoa's expertise to enhance our understanding of clients and prospects, which will in turn allow us to optimize our multi-channel marketing campaigns. We needed a powerful management platform combined with proven skills in the sector to implement our marketing strategy more effectively. These are two elements which Emailvision and Axoa can undoubtedly provide," said Filip Soenen, Marketing Director, Toyota France.
"This new project represents the extension of a long-standing partnership with Toyota France, which has been developed and strengthened over a number of years," added Michel Roussard, Associate Director of Axoa. "We are now extremely happy that our client and its entire network are able to take advantage of our expertise, and that we can help them maximize the latest marketing and communication tools. Of course, for us it was essential to establish that these new services would meet our client's requirements to the highest level. The ability to adapt to volumes, provide a reliable and easy to use solution with short implementation timeframes, and that has a large usage spectrum and a wide variety of settings made our partnership with Emailvision completely logical."
"We are delighted to be working with Toyota France and Axoa. This new relationship demonstrates that Emailvision is a leading strategic player for businesses who need to deploy relevant, high-performance marketing campaigns. We look forward to continuing to help Toyota France adapt and overcome their specific challenges and meet their requirements," concluded Jacques Prothon, Emailvision's Vice President for Strategic Alliances.
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