[April 12, 2012]

Hipcricket Passes Industry-Leading 175,000 Campaign Mark

Hipcricket^®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme^® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

Hipcricket has completed more than 25,000 campaigns to date in calendar year 2012. The company is outpacing its 2011 record performance, when its technology platform managed more than 61,000 campaigns, which represented a 76 percent increase relative to the 34,000 campaigns developed and executed in 2010.

Selected highlights of calendar 2012 thus far include:

• A major studio turned to Hipcricket as a one-stop mobile marketing and advertising solution for designing and implementing a comprehensive campaign to attract, engage, and re-target audiences on the mobile device. The movie broke all previous opening weekend records for box office purchases made with mobile devices.
• Hipcricket is a leader in mobil marketing and advertising solutions for the lottery industry, now working with more than a half-dozen of such organizations throughout the U.S.
• The naming of Hipcricket as one of three "Mobile Marketing & Advertising Agency of the Year" finalists out of a pool of 600 entrants in the prestigious GSMA (News - Alert) annual global mobile awards competition.
• New features and functionality for the company's AD LIFE^® mobile marketing and advertising platform. The powerful SaaS (News - Alert)-based platform has been further optimized for ease of use through the addition of a variety of upgrades, including the addition of key updates to the Mobile SiteBuilder and the mobile couponing modules. These enhancements strengthen the platform's self-service capabilities and enable tighter integration between mobile channels. Hipcricket's mobile advertising offering incorporates the tools and technology necessary to reach consumers at every point along the path to purchase. Its patented device detection and rendering technology reaches over 99 percent of mobile devices in the market today.

Management will discuss these and other highlights on its fourth quarter and year-end fiscal 2012 conference call to be held in early-mid May 2012.

About Hipcricket

Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel (News - Alert)) across an industry-leading 175,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.

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