Fanplayr Announces First-of-its-kind Social Consumer Gamification for Constant Contact Email Marketing
Palo Alto, Calif., Apr 09, 2012 (PRWeb.com via COMTEX) --
Fanplayr, the leader in email marketing gamification, today announced the completion of integration with the Constant Contact suite of online marketing tools. The resulting integration enables marketers to add the power of Fanplayr social coupon and offer gamification to any Constant Contact email resulting in higher social consumer engagement, loyalty and sales. It will be featured in Constant Contact's MarketPlace, an online resource that connects small organizations with tools and services for growing their business.
Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the new social consumer across email, web pages, e-commerce pages, digital ads, mobile, Twitter and Facebook Pages. Using Fanplayr's self-service gamification campaign wizard, marketers can set up a Fanplayr email-marketing game campaign in less than 20 minutes with no IT required.
"The competition for consumer endorsement is at an all-time high as marketers seek to attract customers to fan pages and increase 'like' numbers in pursuit of increased sales and loyalty. However, something more needs to be added to the mix to benefit and engage the consumer as the potential for 'like fatigue' also increases," says Mary Wardley, IDC Program VP CRM Applications Research. "Gamification and suppliers such as Fanplayr offer a mechanism to brands to truly engage with and reward their customers and not merely bombard them with messaging. At the same, time Fanplayr allows brands to control the level of reward for better cost control."
"Fanplayr has added more than 100 new accounts in its first 30 days, demonstrating the strong demand that marketers have for adding Fanplayr to their traditional marketing methods," says Simon Yencken, CEO for Fanplayr. "Becoming part of the Constant Contact App Connect partner program enables marketers to easily add Fanplayr's one-click social coupon and offer gamification to their Constant Contact email marketing campaigns, which leads to higher conversion, loyalty and sales."
"These tools are all proven to help small businesses win customers and build successful relationships with them," says Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. "We are pleased that Fanplayr chose to integrate with Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers' success."
Fanplayr's multi-variable social marketing coupon & offer platform enables marketers to reach, influence and monetize social consumers across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Fanplayr is the first company to apply social game mechanics to the multi-billion-dollar coupon and offers industry. Using Fanplayr's self-service campaign wizard marketers & agencies can set up a customized Fanplayr social coupon campaign in less than 20 minutes. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing(TM) tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
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© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.
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