Pepsi Launches Pepsi Next
Mar 16, 2012 (Close-Up Media via COMTEX) --
Pepsi announced the launch of Pepsi Next, with 60 percent less sugar than Pepsi-Cola.
"We're on a mission to get consumers to experience the real cola taste of Pepsi Next for themselves," said Angelique Krembs, Vice President TM Pepsi Marketing, in a release. "We're excited that after years of research and development, we've unlocked the great taste of Pepsi Next, the choice for consumers who want real cola taste with less sugar."
The Company said Pepsi Next is crafted from the right mix of cola flavor and a blend of sweeteners to closely mimic the taste curve of a regular cola.
The Company said the product launch will include:
-A Walmart sampling program hitting 800 Walmart Supercenter stores across the country, beginning March 26 through the end of April.
-In-market sampling for consumers to try Pepsi Next for free across 40+ cities between the end of March and August 2012.
-A TV ad spot created by TBWA/Chiat/Day.
-A digital application on facebook.com/pepsinext inviting users to taste Pepsi Next online.
-Fans who opt-in and are selected can watch themselves taste new Pepsi Next with the Improv You Internet Taste Test, using improv and Funny or Die comedians to create videos of fans tasting Pepsi Next.
-Multi-city PR events in which a few famous faces will surprise lucky fans with their first sip of Pepsi Next.
-Targeted and relevant Hispanic advertising and grassroots marketing.
Pepsi Next will be available on March 26.
PepsiCo is a food and beverage provider.
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