[February 14, 2012] Zimmerman to Act as Agency of Record for Extended Stay Hotels Tweet Feb 14, 2012 (Close-Up Media via COMTEX) -- Zimmerman Advertising has picked up a hotel client to officially launch its new hospitality and tourism practice it is Agency of Record (AOR) for Extended Stay Hotels, Inc. According to a release, the first order of business lies in relaunching the brand and tapping into Zimmerman's full-"suite" of in-house offerings, from creative and interactive, to mobile and CRM/Loyalty and will include media planning and buying duties. Estimated budget is between $17-$20 million. The competitive national review began in October 2011 for the Charlotte, NC, based company and was managed by Prophet Brand Consultancy, New York. "This is an important time in the evolution of the Extended Stay Hotels brand," said Ryan Linder, executive vice president and chief marketing officer at Zimmerman. "Our mission is to partner with Extended Stay Hotels to relaunch the brand and more effectively reach and impact consumers in what continues to be an increasingly competitive category." Jennifer Kearney, Extended Stay Hotels vice president-marketing, said, "As a leader in the hospitality industry, we were looking for a best-in-class partner to take our market challenges and transform them into business results. Zimmerman offers deep vertical expertise and its established integrated marketing communications architecture will play a significant role in helping us meet our business objectives." More information: www.extendedstayhotels.com www.zadv.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]