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Ultramarathon Man Dean Karnazes Gets on Board with MapMyRUN
[February 28, 2011]

Ultramarathon Man Dean Karnazes Gets on Board with MapMyRUN


TMCnet Contributor
 
MapMyRUN , the cycling section of the MapMyFITNESS suite of websites and mobile applications, recently signed world-famous marathoner Dean Karnazes to be the spokesperson for MapMyRUN Web and mobile products.


 
The MapMyFITNESS network of sites and mobile applications allow fitness enthusiasts access searchable database of maps and hiking or cycling routes across the globe, essential community-based fitness content, unique online training tools and fitness calculators, comprehensive global event listings, and a dynamic social network.

 
MapMyRUN is the cycling-specific website of the MapMyFITNESS suite of websites. Better known as "Ultramarathon Man" Dean Karnazes is an ardent health and fitness advocate. According toa press release, he signed a two-year deal to serve as spokesperson for MapMyRUN.
 
In a statement, MapMyRUN CEO Robin Thurston said that the Ultramarathon Man and the fitness website share the same passion for healthy lifestyle. Karnazes is the best person to promote MapMyRUN products and mobile applications.
 
"We are thrilled to get Dean on board with MapMyRUN. Not only is he synonymous with the sport of running, but like MapMyRUN he's a passionate advocate for health and fitness. And, Dean recognizes the great potential innovative web and mobile applications have to help individuals live healthier and more active lifestyles--which is our primary objective at MapMyRUN," Thurston said in a statement.
 
During his two-years stint with MapMyRUN , Karnazes will be promoting MapMyRUN products at live events and across social media platforms like Facebook (News - Alert) and Twitter. He will also work closely with MapMyRUN for the further improvements of MapMyRUN's Web and mobile products so that they continue to add value to the lives of health enthusiasts. As part of the product development process, Karnazes will make efforts to use the iMapMyRUN mobile app at various events over the term of the parties' agreement.
 
"MapMyRUN's Web and mobile products are fantastic tools to help record your fitness activities and monitor key health metrics like caloric consumption, body mass index, and activity level. I'm very excited to further integrate MapMyRUN's Web and mobile products into my daily fitness endeavors, spread the word about MapMyRUN and how its offerings can help people better their health and fitness, and work with MapMyRUN to further refine its products. And, since the products effortlessly interface with social media platforms, I'll be able to easily share my running and training data with other fitness enthusiasts and perhaps inspire them to work towards living healthier and more active lifestyles," Karnazes said in a statement.
 
Earlier this month, MapMyFITNESS announced a partnership with Humana, one of the nation's largest health and supplemental benefits companies, to launch 'Humana fit' -- a Web and mobile social network designed to help its members live healthier and more active lives.
 

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf

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