| [January 08, 2009] |
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Social Media Executives from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie, and the US Coast Guard to Share Case Studies at BlogWell
CHICAGO --(Business Wire)--
Eight of the largest companies in the world familiar with the challenges of corporate blogging and social media will be presenting case studies at BlogWell on January 22 in Chicago.
Social media executives from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie, and the US Coast Guard will discuss how they engage fans, create content, deploy internal social media tools, handle BtoB blogging, and work with agencies.
"Large corporations face a different set of questions when they engage in social media," said Andy Sernovitz, CEO of GasPedal and the Blog Council. "BlogWell is the only event where the executives who actually are doing this can share advice on coordinating social media across the enterprise."
The Chicago event is the second of its kind, following the initial BlogWell in San Jose last October where representatives from companies such as Alcatel-Lucent, Allstate, Charles Schwab, Cisco Systems, eBay, FedEx, Google, Graco, The Home Depot, HP, Humana, IBM, Intel, Intuit, Kaiser Permanente, Mashable, Mayo Clinic, Meritage Homes, Nokia, Oracle, Orange, PayPal, Petro-Canada, Progressive Insurance, RE/Max, Sage Software, SanDisk, Siemens, Sony, Sun Microsystems, Symantec, TiVo, Tyson Foods, UPS, VMware, Wal-Mart, Wells Fargo, Weyerhaeuser and Yahoo! joined in the social media discussions.
Past case studies have focused on video blogging (vlogging), using blogging to build brand trust, allowing employees to engage independently in social media, using Twitter as a customer service tool, disclosure policies, social media monitoring, managing the quickly changing technology of social media and connecting with hundreds of millions of customers.
The event is sponsored by GasPedal and the Blog Council. Learn more about BlogWell at http://gaspedal.com/blogwell.
About GasPedal
GasPedal specializes in word of mouth marketing. Offering simple-but-intense training, GasPedal helps companies get people talking about them through affordable how-to marketing strategies that are easy to execute and deliver measurable ROI in 60 days. Learn more: http://gaspedal.com
About the Blog Council
The Blog Council is a forum for the heads of corporate blogging and social media at the largest corporations in the world. Blog Council members explore issues and share best practices with one another in a productive and private environment. Learn more: http://blogcouncil.org
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