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Kaspersky Lab Americas' Steve Orenberg Named an Industry-Leading Channel Executive by Everything Channel's "CRN"
[November 25, 2008]

Kaspersky Lab Americas' Steve Orenberg Named an Industry-Leading Channel Executive by Everything Channel's "CRN"


WOBURN, MA, Nov 25, 2008 (MARKET WIRE via COMTEX) --
Kaspersky Lab, a leading provider of Internet threat management
solutions, today announced that Steve Orenberg, President, Kaspersky
Lab Americas, was named one of the most influential channel
executives of 2008 by Everything Channel's "CRN." The annual listing
of Channel Chiefs recognizes influential IT channel executives who
consistently defend, promote and execute effective channel partner
programs and strategies.
Under Orenberg's guidance, Kaspersky Lab has shown exceptional
channel leadership in just four short years in the North American
market. Tech companies talk a lot about being 100% committed to the
channel. Orenberg, and his team at Kaspersky, have proven that
commitment by delivering a 100% commitment to the channel with the
Green Team channel program.
Kaspersky Lab's commitment to the channel has already received
accolades -- most recently having been awarded first place in the
Product Innovation category and named as the overall winner in the
Client Security Software category in Everything Channel's
"VARBusiness" Annual Report Card survey earlier this year.
The Kaspersky Green Team Partner Program is architected with
meaningful benefits and support to help differentiate Kaspersky Lab
value-added partners and maximize their profitability in selling
Kaspersky's products. The foundation of the program speaks to the
company's 100% commitment to the channel with its key guiding
principles:

-- Kaspersky's 100% pledge to never take a deal direct;
-- Kaspersky's 100% guarantee to bring leads to top-level partners;
-- Kaspersky's 100% commitment to ensure exceptional profitability to
partners; and
-- Kaspersky's 100% promise to protect partner margins.

The Top 25 Most Influential Channel Executives list recognizes the
executives who have forever changed the way the channel does business
today and in the future. The list also takes a step in a new and bold
direction focusing on innovation, as well as consistency and those
overcoming remarkable challenges.
Quotes:
John Marks, President, CEO
JDMi *2008 "VARBusiness" 500 Winner
"Throughout my engagement with Kaspersky Lab I have seen their brand
increase and the commitment to the channel enhanced. After having
the chance to meet and talk with Steve Orenberg I can see why
Kaspersky is gaining share. I believe their technology and
strategies are sound and Orenberg's leadership skills are a testament
to the Company's success."
Steve Orenberg, President
Kaspersky Lab, Americas
"Partners are the cornerstone of Kaspersky Lab's success and that's
something we have never lost sight of. From day one, we knew that
our success was linked directly to becoming the finest possible
partner ourselves -- doing business with the utmost integrity and
honesty, and setting the example of what it really takes to support
those companies that represent you in the marketplace. It's an honor
to receive this recognition; I am humbled and express great
gratitude. It certainly wouldn't be possible without the strong,
dedicated team with whom I have the privilege to work with at
Kaspersky Lab."
Robert C. DeMarzo, Senior Vice President and Editorial Director
Everything Channel
"The 'CRN' Top 25 Most Influential Channel Executives are individuals
that are truly innovating in the channel and helping their companies
to grow. We salute Steve and all of these innovative leaders."
The Top 25 were nominated by their individual companies and final

selections were made by the editors of "CRN." Winners were announced
in the November 24 issue of "CRN." To read about the top 25 most
influential channel executives, go to www.channelweb.com.
About Kaspersky Lab
Kaspersky Lab delivers a new standard for protection against IT
security threats, including viruses, spyware, crimeware, hackers and
spam for home users, SMBs, large enterprises and the mobile computing
environment. In addition to Kaspersky's own products, the company's
technology is an important anti-malware component inside the products
and services of more than 100 of the industry's leading IT security
solution providers. Learn more at www.kaspersky.com. For the latest
on antivirus, anti-spyware, anti-spam and other IT security issues
and trends, visit www.viruslist.com.
About Everything Channel (www.everythingchannel.com,
www.channelweb.com)
Everything Channel is the one-stop-shop for accessing, enabling and
accelerating technology sales channels. From branding and recruiting
to marketing and sales, Everything Channel offers technology marketers
the unmatched breadth and depth of global brands and market
intelligence combined with an unparallel audience loyalty and
credibility serving all technology sales channels. Through
innovative sales and marketing solutions, Everything Channel arms the
sellers of technology with the resources they need to achieve
measurable and significant results.
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited is a leading global business media
company. We inform markets and bring the world's buyers and sellers
together at events, online, in print, and with the information they
need to do business successfully. We focus on serving professional
commercial communities, from doctors to game developers, from
journalists to jewellery traders, from farmers to pharmacists around
the world. Our 6,500 staff in more than 30 countries are organised
into specialist teams that serve these communities, helping them to
do business and their markets to work effectively and efficiently.

Contacts:
Jennifer Jewett
Kaspersky Lab
(781) 503-1856
Email Contact


Dan Neel
Everything Channel
(212) 600-3326
Email Contact

SOURCE: Kaspersky Lab
http://www2.marketwire.com/mw/emailprcntct?id=442630EF49ACA3C9
http://www2.marketwire.com/mw/emailprcntct?id=8A5EF48A0B760337

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