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Sykes Picks Sales-I for Real-time Sales and Gap Analysis Information
 TMCnet Contributing Editor
Sykes-Pickavant, a distributor and manufacturers of automotive, diagnostic and specialist tools has joined with Sales-i to use their sales intelligence and Customer Relationship Management (CRM) tool to help its field-based sales force with real-time sales and gap analysis information.
To keep up with the market trend, Sykes ( News - Alert)-Pickavant decided to empower its field-based sales force with integrated sales intelligence and CRM technology on their mobile phones and equip them with all the necessary sales information, buying alerts and customer history needed to close deals.
The company plans to expand its business and further strengthens its brand and market position as a forward thinking, technology company.
Paul Archer , managing director, Sykes-Pickavant said “We have an outstanding reputation for quality and service and as a company that embraces technology to keep our customers and distributors updated on new products in the field,” explains Paul.
“This means keeping abreast of mobile communication technologies such as video that allows us to demonstrate product functionality without relying on laptops or computers, which are simply too cumbersome and unfeasible in some of the environments we work in,” he added.
sales-i will provide real-time and the customer buying information to Sykes’s management team and field-based sales team on their mobile phones to help them grow their market share.
Kevin McGirl is co-founder of sales-i and adds, “Sykes-Pickavant has taken a very positive position in its market to use mobile technology to give it the visibility it needs to keep ahead of the competition and we are delighted that sales-i is underpinning this initiative providing the essential sales and buying visibility to help them win greater market share.”
Paul summarises, “sales-i is very keenly priced and delivered as a service which means no costly infrastructure or IT costs to support. At a time when some companies are tightening their belts and struggling to survive, sales-i has given us the freedom to expand our services and equip our sales team with the technology they need to win.”
sales-i is a privately held company with offices in California, USA and Solihull, UK.
It provides a real-time sales acceleration service for frontline sales people.
It has been awarded the coveted ICT Excellence award at the ICT Conference 2008 which took place at the National Motorcycle Museum in Solihull last Thursday.
sales-i was honoured at the event for its sales support service that helps companies to improve their sales, planning and marketing activities by collecting appropriate information to make these processes easier and more effective.
Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.
Edited by Tim Gray
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