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Giving Made Easy! Online Retailer Worthy Fashion Offers Unprecedented
Way to Give to Your Favorite Charity
BRYN MAWR, PA, Nov 18, 2008 (MARKET WIRE via COMTEX) --
Just in time for the season of giving, accessories e-tailer,
Worthyfashion.com, is living up to its name by creating a morally
gratifying online shopping experience. The site is offering its
customers an innovative way to shop by donating 5-10% of the
company's profits on each purchase to a charity of his or her choice.
Using a new drop-down menu that appears upon checkout, customers can
select from a list of organizations such as Teach for America, MADD,
the Juvenile Diabetes Research Foundation, Oxfam, Doctors Without
Borders and Conservation International. The selection of charities
covers a wide spectrum of pressing social issues. Worthy Fashion has
done its due diligence by investigating each non-profit
organization's fundraising and administrative costs so customers can
rest assured that as much of their donation as possible goes to the
cause that they care about.
"Consumers are increasingly demanding that business be a vehicle for
social change. We think they're right, and the businesses that
succeed in this new paradigm will be those who don't merely give lip
service to doing good, but make it a central pillar of their culture
and philosophy," says President, Sean McCloskey. "By enabling our
customers to have a voice in how we invest our profits, we are
extending them an opportunity to be actively involved in the process.
It is important that our customers have a connection to a cause
close to their hearts so they can purchase with pride and foster new
opportunities."
For more information and for a complete list of charities, log onto
www.worthyfashion.com.
Worthy Fashion is an online designer sunglasses and accessories
retailer based outside of Philadelphia that carries internationally
recognized designer labels. Their product line includes sunglasses,
cufflinks, watches, ties and scarves. All products are significantly
discounted and shipping is free on every purchase. For more
information about this company, visit their website at
www.worthyfashion.com.
Contact:
Mike Radice
Tel: 877-796-7849
Email: Email Contact
SOURCE: Worthy Fashion
http://www2.marketwire.com/mw/emailprcntct?id=3BA74E3DD04580C6
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