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Solidifi Launches Paradigm-Changing Valuation Solution
[October 20, 2008]

Solidifi Launches Paradigm-Changing Valuation Solution


SAN FRANCISCO, Oct 20, 2008 (BUSINESS WIRE) --
Toronto-based Solidifi Inc., a leading provider of collateral valuation
and risk management services, announced from the 95th
Annual Mortgage Bankers Association Conference and Expo that it has now
fulfilled its first residential real estate appraisal orders in the
United States using its Solidifi Values(TM)
solution. The company, which has been serving the collateral valuation
and risk mitigation needs of global lenders in Canada, said the initial
transactions clearly demonstrated the company's
unique ability to deliver efficient and high quality collateral
valuations with complete transparency to lenders. The company is
currently working with several national lenders for a nationwide rollout.
"As promised, we have launched our U.S.
operation on schedule and we are now providing our complete range of
services to lenders," said Jason Smith,
president and CEO of Solidifi. "As expected,
our solution operated perfectly and the lender received high quality
valuations delivered with full appraiser transparency."
The successful transactions come less than six months after the company
committed to enter the U.S. market, which it did during the most serious
housing downturn since the Great Depression. Solidifi Values(TM),
the only technology-based service that provides 100 percent transparency
to the lender at the same time allowing professional appraisers to set
their own fees, is expected to be a much-needed solution to many of the
appraisal-related problems the mortgage industry has been experiencing.
The speed with which new appraisers have joined the company's National
Appraiser Network and the willingness of national lenders to go live on
the new service immediately are testament to the fact that Solidifi
offers what the U.S. home finance industry needs.
Solidifi provides mortgage professionals with risk management and data
analytic solutions that assist them in making smart decisions about
collateral valuations while significantly reducing the time and cost
involved in processing mortgage loans. Solidifi offers an established
suite of products and services including Solidifi iQ(TM)
which is a dynamic, multi-dimensional rating of an appraiser's
report quality, competency and professionalism on the Solidifi National
Appraiser Network. Solidifi iQ(TM) considers
appraiser credentials, report quality assessed during the report review
process, and client feedback and applies configurable weightings aligned
to a lender's policies and preferences - which
is unique in the industry.
"Lenders require accurate valuations from
professional appraisers who can confidentially prove their ability to
deliver quality results, on time and at a fair price,"
said Smith. "Solidifi is the only company
that can deliver that, and we do it in a completely transparent, fully
compliant manner. We are proud to be open for business."
The company has been pleased with the speed with which many high quality
appraisers have applied for inclusion in the National Appraiser Network.
Solidifi is attracting many appraisers that refused to work with
appraisal management companies in the past because they were unwilling
to split their fees. With Solidifi, they are paid 100 percent of the fee
they charge.
About Solidifi Inc.
Solidifi is a leading provider of collateral valuation, risk management
and data analytic services to the North American mortgage industry.
Solidifi provides mortgage lenders and professionals with a flexible
service platform for procuring collateral valuations from marketplace
vendors and appraisers, with complete transparency and data to make "incredibly
smart decisions". Solidifi currently serves
leading global financial institutions and is located in Chicago and
Toronto. For more information, visit www.solidifi.com.
SOURCE: Solidifi Inc.

Solidifi Inc.
Mike Kraemer, 416-660-3957
Fax: 905-739-1222
[email protected]
www.solidifi.com

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