[October 13, 2008]

Research and Markets: The Digital Imaging Profile Report is Available Now

DUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/405ee4/digital_imaging_pr) has announced the addition of the "Digital Imaging Profile Report" report to their offering.

This Digital Imaging Profile Report details people who create and use digital images, from creation with digital cameras and scanners through printing with photo printers or self-serve kiosks. We have examined the demographics of these users, the other technology products that they use and which channels they choose, and the applications that they do on their PCs. This report profiles those who use their PC for desktop publishing, creating graphics, storing/scanning photos, creating web pages, scanning photos, and more.

The Digital Imaging Households Profile Report examines current households of technology users, revealing a clear profile of behaviors and attitudes of consumers who have purchased imaging products.

The Digital Imaging Households Report is built upon the summary results from a large representative sample of 28,000+ households. This report shows the full range of the digital imaging process, including PC, Internet & printing activities of household consumers. It also includes activities surrounding photos, brochures, newsletters, and special paper. Furthermore, it also includes the purchase channels of these consumers.

Using this report will enable you to have focused and accurate information drawn upon a current and wide range of real world users. It will give you the confidence needed for solid and meaningful research.

This comprehensive data-rich report contains detailed data information on digital cameras, cell cams, videos, in-store kiosks, and printers. It also addresses printer technology, printer brands and technology types, printer brand loyalty, special paper, and scanners. It contains data showing bandwidth/connection type, ISP, home networking, number of home PCs, photo sharing and consumables.

In the Digital Imaging Households Report, you will find details on the buying habits, usage and plans in a variety of categories. This report will enable you to be able to answer questions such as the following:

- What are the customer preferences and demands for imaging products?

- How fast is digital imaging technology being adopted? Who are these adopters?

- What is the demographic landscape of these users? What are the educational levels, income levels and household sizes for digital imaging consumers?

- What is the size of the market?

- Is there a prosumer in digital imaging and if so, what is the profile?

- What is the distribution/channel environment?

- What is the customer purchase process? What is the difference between light and heavy technology spenders?

Answers to these questions and more are available in the Technology User Profile -- Digital Imaging Households Profile Report. View findings by both total U.S. market and by market segments. Each finding is presented in a set of comprehensive tables. The complete, 200+ page report is available electronically.

Products Mentioned:

-Apple Macintosh

-HP LaserJet

-HP PhotoSmart

Key Topics Covered:

- PC

- Internet

- Printers

- Software

- Peripherals

- Monitors

- Home/Family

Companies Mentioned:

-Dell

-Apple

-Compaq

-HP

-Hewlett-Packard

-Microsoft

-Epson

For more information visit http://www.researchandmarkets.com/research/405ee4/digital_imaging_pr

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