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Seeker Wireless: Seeker Wireless Wins Vodafone Innovation Partner of
the Year 2008
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:10102008
Sydney -- Seeker Wireless, one of the leading location-based service
technology companies announced today that it has been named Innovation
Partner of the Year 2008 at a conference hosted jointly by Vodafone New
Zealand and Vodafone Australia.
The Vodafone Partner Awards were created to recognize excellence in
provision of services to Vodafone by its supply partners. This year's
conference focused on the theme "Collective Innovation for Growth". In
keeping with the theme, Seeker's award recognised the company's
willingness to collaborate at multiple levels to ensure Vodafone was
able to effectively enter the fixed-line business with a purely mobile
offering.
The contract for which the award was given saw Seeker Wireless
providing the world's most technically advanced and financially
efficient zone detection solution in support of Vodafone New Zealand's
recently launched Local Zone product. Created expressly to support
fixed mobile substitution strategies, SeekerZone allows operators such
as Vodafone to motivate subscribers to continue using their mobile
phones instead of a fixed line by setting innovative tariffs for
subscribers around their "local zone".
Vodafone has run a joint partner awards between Australia and New
Zealand for several years, assessing several hundred suppliers in three
categories. This year's Innovation Award was presented to Seeker
Wireless by Ken Tunnicliffe, Vodafone New Zealand's Director of
Technology.
Dr Chris Drane, CEO of Seeker Wireless stated that "making the
transition from a start-up with fantastic technology to delivering
carrier-grade solutions was a very steep learning curve for us. Our
solution moves the SLA bar up from 90% to 99.5% in-zone reliability, an
almost unbelievable leap in service level. We are grateful that in
Vodafone we had a customer that truly valued what we were doing as a
key plank in their strategy for market growth. And by treating our
relationship as one of genuine collaboration, Vodafone allowed us to
constantly improve our value to them. Along the way, Seeker has become
a better rounded partner on which other Vodafone operators can now
depend for their key location platform deliveries."
Under the contract, Seeker delivered its SeekerZone solution which
enables Vodafone to locate mobiles much more accurately and reliably,
allowing Vodafone to offer a fixed-line product that runs on the
subscriber's mobile phone when it is at home or in a nominated
location. Operators elsewhere that have launched location based billing
products based on alternative, first generation Cell-ID systems have
experienced severe revenue leakage because the location was not
accurate or reliable enough. SeekerZone eliminates these issues saving
some operators tens of millions of dollars in revenue every year.
Seeker's technology extends beyond home zone solutions and can also be
deployed to drive revenues from other location-sensitive services such
as location based advertising and local mobile search.
About Seeker Wireless
Seeker Wireless has applied a radically new approach to determining the
location of mobile devices without requiring a GPS in the handset.
Seeker's patented algorithms, 20 years ahead of current so called
"triangulation" methods, yield significantly better accuracy and
reliability and importantly deliver scalability that is simply not
possible with other solutions.
SeekerZone enables location based billing for mobile network operators.
SeekerLocate permits cross-media players to deliver location based
advertising and other location-sensitive services across multiple
mobile networks.
CONTACT: Robert Christie, Seeker Wireless
Tel: +61 418 385 063
e-mail: robert.christie@seekerwireless.com
WWW: http://www.seekerwireless.com
Martin Smith, Sonus PR for Seeker Wireless
Tel: +44 (0)7793 121 568
e-mail: martin.smith@sonuspr.com
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provided within M2 PressWIRE. Data supplied by named party/parties.
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Copyright ? 2008 M2 Communications Ltd.
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