|
www.companiesandmarkets.com: Companies and Markets announces the
addition of Innovation in Sports and Energy Food and Drinks market
research report to its portfolio.
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:10102008
The report provides a highly detailed and comprehensive 93 pages of
analysis covering the competitor and market trends of the Sports and
Energy Food and Drinks market.
www.companiesandmarkets.com adds new report:
http://www.companiesandmarkets.com/link.asp?id=WLSO48O5M51124
Sustainable and natural performance enhancement
The sports and energy food and drinks market continues to enjoy growth
across Europe and the US, whilst many food and drinks categories are
showing signs of slowing down or even declining. However, important
shifts are taking place in the market that will shape the category in
the years to come. The most significant change is the shift away from
purely stimulant energy to a more sustainable, slow energy release and
products that are aimed at vitality and overall wellbeing.
Innovation in Sports and Energy Food and Drinks is a management report
published by Business Insights that examines the strength of the major
sports and energy food and drinks categories across geographies and
also outlines some emerging category opportunities. A thorough
examination of product development activity since 2004 provides
insights into packaging; positioning, ingredients and product benefit
claims that will shape the category going forward.
Review the most innovative launches spanning the last 4 years and
understand how the innovation formulae can be applied to your category
or product market with this report...
"Volvic Revive is flavored water formulated with no added sugar and
contains stimulating plant extracts such as ginseng and guarana. This
product meets consumer needs for hydration due its association with
water, as well as delivering an energy boost through the incorporation
of ingredients such as guarana.
Assess the competitive landscape of the sports and energy food and
drinks market and identify the markets and regions with the greatest
potential for growth with this report...
Key issues examined by this report...
* Backlash against "empty calories". As the obesity epidemic shows no
sign of slowing down, there is a media fuelled backlash against energy
dense products, leading to necessary reformulation and repositioning of
products to provide nutritionally advantageous alternatives to
traditional snacks. Satiety and slow release of energy will become
increasingly important product benefits in the battle against obesity.
* Gaining wider acceptability for sports and energy products. In order
to gain wider acceptability in Europe, similar to that in the US,
sports and energy food and drinks could be positioned as suitable for
everyday hydration and snacks for sustainable energy.
* Flavors usage is highly fragmented. The use of flavors is very
fragmented with the most popular flavor, orange, only in 4.9% of all
sports and energy products launched in 2007. The fastest growing
flavors in sports and energy products launched between 2005 and 2007
were pomegranate, peach and tropical. This is reflective of consumers'
desire for choice and diversity of taste combined with increasing
popularity of exotic ingredients and superfruits.
This new report will enable you to...
* Quantify market size and potential for growth with market value and
growth trends in the sports and energy food and drinks markets, from
2001 and forecasts to 2011, including category specific growth
projections across the US and European major markets.
* Learn from best-practice strategies of leading innovators in the
sports and energy food and drinks market using this report?s
analysis of companies including PepsiCo, Coca-Cola and Nestle.
* Assess the impact of heightened consumer concern for health and
evaluate the opportunities and threats that will affect product
formulation and positioning going forward.
* Improve targeting and the effectiveness of your NPD strategies with
this report's analysis of Productscan data of over 2,000 sports and
energy product launches between 2004 and 2007, including further
detailed analysis of the leading product claims, ingredients used and
innovation in packaging evidenced since 2004.
Your questions answered...
* What is the size of the sports and energy food and drinks market and
what does the outlook to 2011 look like?
* What trends are emerging across product launches in the sports and
energy category in terms of benefit claims, ingredients used and
packaging?
* How will rising obesity levels change consumer attitudes and
behaviors and how will this affect future NPD?
* How have recent launches from leading companies been positioned, and
what effect will this have for the category as a whole, as well as for
smaller players?
* What strategies can companies employ to access future growth
opportunities in this relatively fast growing category?
Some key findings from this report...
* The sports and energy bars market across Europe has enjoyed double
digit growth between 2001 and 2006, and this category is predicted to
continue to grow to 2011. The growth in Europe has been faster than
that experienced in the US.
* In 2007, 75.0% of all products launched in the sports and energy
category had an energy claim. This represented a 3.0% change since
2004, and sports products claims declined proportionately.
* In 2007, the category with the highest penetration of sports and
energy product claims was the soft drinks category with 14.5% of all
launches a sports or energy product. On looking at the sports and
energy products market as a whole, soft drinks account for the largest
percentage product launches by far at 60.5% in 2007, up from 52.0% in
2004.
Published Date: 14/08/2008 Number of Pages: 93 More information and
Table of Contents:
http://www.companiesandmarkets.com/link.asp?id=WLSO48O5M51124
CONTACT: Mike King, Director, www.companiesandmarkets.com
Tel: +44 (0)1933 674 780
Fax: +44 (0)1933 674 780
e-mail: info@companiesandmarkets.com
WWW:http://www.companiesandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
INDUSTRIES
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO East, February 2-4, 2009. Miami, Florida.
