[October 08, 2008]

Mufin Brings the World a Little Closer With New Music Discovery Engine

(Marketwire Via Acquire Media NewsEdge) BERLIN, October 8 / MARKET WIRE/ --

Mufin is launching a new way for music lovers
everywhere to discover new songs and artists with their audio
fingerprinting technology. Now available in private beta, mufin's music
discovery engine enables people to move beyond current geographic and
marketing boundaries and tap into a global library of artists through
sound-based algorithm recommendations.

Unlike current music discovery applications or Internet radio stations that
are based on popularity in the mainstream, community recommendations and
subjective editorial references, mufin is focused squarely on a song's
musical characteristics and construction to encourage greater diversity in
music discovery. Mufin employs sophisticated audio identification
technology that was co-developed at the Fraunhofer Institute, the creators
of the MP3 format. Mufin generates a unique 'fingerprint' for each song
based on more than 40 characteristics such as tempo, instruments, sound
density, and rhythm structure.

To uncover new music, users simply search for their favorite song or artist
in mufin's database which has millions of songs from major and independent
artists. In a split-second, mufin's music discovery engine presents a
selection with songs that sound similar using semantic algorithms that
determine unique audio fingerprints for each track. Users are also able to
listen, purchase, or create playlists featuring their new musical
discoveries.

Additionally, mufin's dashboard gives people the opportunity to uncover new
songs and artists by checking out the latest tracks, fresh discoveries and
top searches within the mufin community.

"Mufin's unique approach to music discovery puts geographic borders, big
marketing machines, and genre classifications aside. As soon as a song has
been indexed it can be instantly recommended even if no one has ever heard
it before. An unknown artist can be recommended alongside Coldplay if the
songs have similar metrics. It all comes down to the music," said J?rgen
Jaron, President at mufin.

Mufin also adds a social component to music discovery by integrating with
MySpace's social network. With the mufin widget for MySpace, people can
access mufin's discovery interface and song catalog right from their
MySpace profile, as well as share new discoveries with friends in their
social network.

Everyone can get a taste of mufin by visiting its private beta site at
www.mufin.com where they just might discover their next favorite song and
artist.

About mufin:

Mufin's music technology is based on DSP analysis and fingerprints, which
identifies, introduces and showcases music from all over the world to
people looking for something new and specific to their taste. With mufin's
music recommendation and recognition technology, only the sound of the song
matters and not its popularity, origin, or subjective grouping. Mufin
empowers companies to monitor music usage and help their customers
rediscover and manage their music collections in a new way using automated
playlist creation, visual music navigation or automatic repair of
incomplete or missing meta information in digital music files. Mufin's
recommendation and recognition technologies work where your music is,
whether it's on the desktop, online or mobile device. Founded as a spin-off
of the Fraunhofer Institute and located in Berlin (Germany), mufin is a
wholly owned subsidiary of the MAGIX AG.

Trademarks mentioned in this document are the property of their respective
owners.

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FutureWorks for mufin
Rebecca Reeve
415-240-8951Email Contact
mufin
Petar Djekic
+49 (0)30 29392 393Email Contact

Copyright ? 2008 Marketwire

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