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CRM Switchover for HSN to Oracle Siebel 8.0 Nets Zero Downtime
 TMCnet Contributing Editor
GoldenGate Software, a vendor of data integration products, has announced that "interactive lifestyle network and e-retail destination" HSN has implemented the GoldenGate Zero-Downtime Migration software product to upgrade its CRM application from Oracle's ( News - Alert) Siebel CRM 6.2 to 8.0.
The migration includes going from Oracle 8i Database to Oracle Database 10g as well.
The retailer deployed the GoldenGate product as part of a large Siebel CRM upgrade project "to achieve zero-downtime in order to avoid any disruption to the business," GoldenGate officials say.
HSN is currently in its 31st year and has, among other ventures, a TV network with a reach of 90 million homes and hsn.com, an e-commerce site. Processing approximately 44 million calls each year, HSN officials says they needed to upgrade their CRM software from Siebel CRM 6.2 to 8.0, and database from Oracle 8i Database to Oracle Database 10g.
"Being a live 24/7 business, HSN simply cannot afford to take any outage, so when other vendors suggested we take the systems down for a week to complete the migration, we knew we had to find an alternate product," said Anitha Reddy, vice president of IT applications at HSN.
The bi-directional sync provided by the GoldenGate product allowed for upgrades and enhancements to the HSN system, with zero downtime, HSN officials say.
"To provide a complete, integrated trade promotions management and advanced planning product," company officials said last week, Oracle announced the availability of an Oracle Application Integration Architecture product connecting the Oracle Siebel Trade Promotion Management with Oracle's Demantra Predictive Trade Planning and Promotion Optimization.
This "supports both new and existing CRM customers who wish to extend their trade promotion management systems with simulation, planning and optimization capabilities," Oracle officials said.
The product combines the promotion simulation and optimization capabilities in Oracle's Demantra with Siebel's trade promotion management execution and settlement applications.
Developed in a collaboration between Oracle and Deloitte ( News - Alert) in conjunction with their alliance relationship, the new integration between Siebel Trade Promotion Management and Demantra is delivered as part of Oracle Application Integration Architecture, which integrates business processes across Oracle, third party and custom applications.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Mae Kowalke
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