Research and Markets: Market Competitive Intensity (MCI): Turkey Offers a Robust Framework for Measuring the Development of Utility Market Competitive Intensity
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[September 05, 2008]

Research and Markets: Market Competitive Intensity (MCI): Turkey Offers a Robust Framework for Measuring the Development of Utility Market Competitive Intensity

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:05092008

Dublin - Research and Markets
(http://www.researchandmarkets.com/research/166117/market_competitive)
has announced the addition of the "Market Competitive Intensity (MCI):
Turkey" report to their offering.

Datamonitors Market Competitive Intensity Index (MCI) is a robust
framework for measuring and benchmarking the development of
competitiveness and market conditions in a range of gas and electricty
markets. The MCI assessment draws on nine underlying metrics grouped
into three broad clusters: Market framework; Supplier Push and Customer
Pull.

Scope

- Insight into the current levels of competitiveness in the gas and
power markets of the EU 27 and 6 related markets.

- Analysis of the commercial opportunities and threats in the selected
markets both currently and in 2010.

- A benchmarking of the factors driving competition and market entry in
the gas and power sectors of the selected markets.

Highlights of this title

Datamonitors MCI Index offers a robust framework for measuring the
development of utility Market Competitive Intensity.

MCI scores are calculated using two different methods. The first, the
simple weighted average (additive) measure shows overall competitive
intensity. The second, the multipliative method, is more complex. It
prevents markets with an overly wide spread of underlying raw scores
from exerting undue influence over, or skewing, the final result.

Key reasons to purchase this title

- Assess the competitive environments of gas and power markets both now
and in the future.

- Gain insight into value chain factors driving market competitiveness
and how each individual part of the chain will evolve as competition
develops.

- Screen future market entry plans against the MCI scores to highlight
key areas of potential risk and opportunity.

Key Topics Covered:

OUR VIEW

CATALYST

SUMMARY

ANALYSIS

Introduction: Datamonitors MCI Index offers a robust framework for
measuring the development of energy Market Competitive Intensity

The MCI Index shows how attractive a particular market is to new
entrants in terms of the competitive environment

The MCI assessment draws on nine underlying metrics grouped into three
broad clusters: Market framework; Supplier Push; Customer Pull.

The MCI Index measures competitive intensity in the EU 27 and 6 related
markets

The MCI Index assesses markets as they stood in early 2008 and
forecasts conditions likely to be prevailing three years after full
market opening

Each of the nine pillars has an assessment scale to allow for the
comparison of diverse markets (see appendix for more details)

Two differing overall MCI scores are calculated to ensure full clarity
of results

A simple weighted average (additive) measure shows overall competitive
intensity

A weighted multiple (multiplicative) measure shows overall competitive
intensity

The MCI framework has a number of applications for your organization

Context: The nascent, but emerging, nature of the Turkish energy
markets create longer term market entry opportunities

The less than competitively intense nature of Turkish energy markets is
likely to give way in the longer term to a number of attractive new
market entrant opportunities

The arrival of new gas market entrants will give further impetus to the
gas score

Power MCI: The competive development of the Turkish power market is
likely to continue at a slow pace

Minimal change is expected in Turkeys Market Framework factors over the
forecast period

Effectiveness of Regulator [2008: 3.5/10 2010: 4.5/10]

Ease of Third Party Access [2008: 2/10 2010: 3/10]

Effectiveness of Balancing and Data Transfer [2008: 1/10 2010: 2.5/10]

The dominance of a number of key state run utilities curtails the
Supplier Push scores

Wholesale Market Fragmentation [2008: 2/10 2010: 3/10]

In common with the Wholesale Fragmentation metric, the former TEAS
market structure still prevails, despite various governmental plans for
privatisations and the dilution of former monopoly control.

Traded Market Maturity [2008: 1.5/10 2010: 2/10]

Customer Pull metrics only play a minor role in the current market
structure

Access to Market Information and Assistance [2008: 1/10 2010: 2/10]

Market information and assistance in the electricity sector remains
limited, and is unlikely to evolve beyond supplier only information
sources in the medium term.

Consumer Representation [2008: 2/10 2010: 3/10]



Propensity to Switch [2008: 1/10 2010: 2/10]



Gas MCI: Privatisation and the arrival of new players will boost
Turkeys gas score over the forecast period

Effectiveness of Regulator [2008: 3.5/10 2010: 4.5/10]

Ease of Third Party Access [2008: 1.5/10 2010: 2/10]

Effectiveness of Balancing and Data Transfer [2008: 1/10 2010: 2/10]

Supplier Push metrics will show an increase over the forecast period.

Wholesale Market Fragmentation [2008: 3/10 2010: 5/10]

Retail Market Fragmentation [2008: 3.5/10 2010: 6/10]

Traded Market Maturity [2008: 0/10 2010: 0.5/10]

Customer Pull metrics largely remain at the lower range of the scale

Access to Market Information and Assistance [2008: 1/10 2010: 2/10]

Market information and assistance in the gas sector remains limited,
despite the existence of new entrants. These new entrants remain the
main source of market information to customers.

Consumer Representation [2008: 2/10 2010: 3/10]

Propensity to Switch [2008: 1/10 2010: 3/10]

MCI Scores

APPENDIX

Definitions

Ask the analyst

List of Tables

Table 1: Market Competitive Intensity, Turkey 2008-10

Table 2: MCI Additive, Europe 2008-2010

Table 3: MCI Multiplicative, Europe 2008-2010

List of Figures

Figure 1: MCI Assessment Scale

Figure 2: MCI Assessment Framework

Figure 3: MCI Market Coverage

Figure 4: MCI Scales

Figure 5: MCI Applications

Figure 6: European Power Market Competitive Intensity, 2008-10

Figure 7: European Gas Market Competitive Intensity, 2008-10

Figure 8: Power Market Competitive Intensity, Turkey

Figure 9: Gas Market Competitive Intensity, Turkey

Figure 10: Scale for MCI Assessment, Effectiveness of Regulator

Figure 11: Scale for MCI Assessment, Ease of Third Party Access

Figure 12: Scale for MCI Assessment, Effectiveness of Balancing and
Data Transfer

Figure 13: Scale for MCI Assessment, Wholesale Market Fragmentation

Figure 14: Scale for MCI Assessment, Retail Market Fragmentation

Figure 15: Scale for MCI Assessment, Traded Market Maturity

Figure 16: Scale for MCI Assessment, Access to Market Information and
Assistance

Figure 17: Scale for MCI Assessment, Consumer Representation

Figure 18: Scale for MCI Assessment, Propensity to Switch

For more information visit
http://www.researchandmarkets.com/research/166117/market_competitive

Source: Datamonitor

CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: from USA: 646-607-1907 From the rest of the world: +353-1-481-1716
e-mail: press@researchandmarkets.com

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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