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www.companiesandmarkets.com: China Airport Advertising Industry Report
2007
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:04092008
-www.companiesandmarkets.com adds new report: China Airport Advertising
Industry Report 2007
In the airport advertising industry, with the scale of surpassing
1,000, the practitioners communicate a lot. It is preliminarily
estimated that outdoor ad media has occupied at least tens of thousands
of square meters in China airports, seeing the growth rate of 50%
annually. With the rapid development of domestic airport advertising
industry, the industry has changed dramatically. As the special
requirements on the airport environment and the advertising client
structure determine that the manufacture and picture quality of outdoor
ad media in airports must maintain the first-class level, many airports
found special ad companies to provide more professional services..
Beijing 2008 Olympic Games and Shanghai World Expo 2010 are coming,
which will promote the overall level of China advertising industry.
Morgan Stanley anticipates that Chinese advertising market would
increase by 15% in 2007 to be RMB 200 billion. Driven by Beijing
Olympic Games, China advertising industry growth will reach a peak in
2008, with the revenue amounting to RMB 250 billion, 25% up over the
year of 2007.
It is expected that the advertising revenue of the flight station
building of Capital Airport will reach 760 million in 2008, up 81%
compared with the anticipated amount of 420 million in 2007.. With the
development of China s market-oriented economy and the open to the
outside world, China airport advertising industry will develop towards
high technology and large scale. Consequently, new advertising concept
and advanced design technology will come into being. From the angle of
development experience of the international airport industry, the
advertising revenue of the airports, as the main revenue source except
for aviation revenue, plays an important role in foreign large
airports. Currently, China domestic airport revenue still mainly comes
from aviation services. In the future, China non-aviation business
revenue will further enlarge, and the airport advertising industry will
take on favorable development momentum and huge potentials..
http://www.companiesandmarkets.com/information.asp?id=II4IVHAWA47914
CONTACT: Mike King, Director, www.companiesandmarkets.com
Tel: +44 (0)1933 674 780
Fax: +44 (0)1933 674 780
e-mail: info@companiesandmarkets.com
WWW:
http://www.companiesandmarkets.com/information.asp?id=II4IVHAWA47914
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Copyright ? 2008 M2 Communications Ltd.
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