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Research and Markets: The Global Market for Managed IT and Telecom Services is Large and Growing among Small and Medium Sized Enterprises (SMEs)(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:27082008 Dublin - Research and Markets (http://www.researchandmarkets.com/research/7d36e8/the_global_market) has announced the addition of IE Market Research Corp.'s new report "The Global Market for Managed IT and Telecom Services is Large and Growing among Small and Medium Sized Enterprises (SMEs)" to their offering. Using the results of IEMR's 2008 Global Entreprise Telecommunications Survey, this Industry Strategic Outlook evaluates the global market for managed IT and telecom services for SMEs, gives strategy recommendations to vendors of such services. With 62% of Small and Medium Sized Enterprises (SMEs) in our global panel of 3200 SMEs using managed IT and telecom services , IEMR's 2008 Global Enterprise Telecommunications Survey shows that the global market for managed IT and telecom services is large and growing among SMEs. Global SMEs use some type of managed service such as VoIP, security, email, storage, and networking. Given current SME demand for managed services, positioning of these services is going to be key to sales success. Value-added resellers, hardware and software vendors, and telecom service providers need to focus their sales and marketing efforts on a few key points that are top-of-mind among SMEs. These are (in order of importance): security, data integrity, total cost of ownership savings, service quality, a local presence, and focus on core operations that SMEs are engaged in. For SMEs in emerging markets like China, India, and Brazil, a local presence is one of the key decision-making criteria for managed services. Key Topics Covered: Executive Summary Global SMEs are demanding managed services - Demand for managed services is strong in the financial services, media, and IT sectors - Demand for managed services not as strong among Telecom Services, Retailing, Materials, Household & Personal Products, and Aerospace & Defence industries - Key value propositions for managed services are: total cost of ownership savings, service quality, focus on the core business of SMEs, and an in-market presence - Absolute must haves for managed services providers when dealing with global SMEs include security, data integrity, and integration into existing corporate systems Recommendations - Local, in-market presence will be important - Provide SMEs with a variety of customer service and support options - Marketing messages should focus on four key value propositions and three must haves : total cost of ownership, service quality, focus on core business, local presence, network security, data integrity, and integration into existing corporate systems Annex A: IEMR s Methodology Charts: - Total cost of ownership savings, service quality, focus on the core business of SMEs, and an in-market presence are top-of-mind among our SME panelists Tables: - Managed services are an important part of the business strategies of SME IT departments - Managed Services are demanded across the board by many industries - A local presence of managed services providers is more important in emerging markets and some European markets - Managed Services must haves include network security, data integrity, and integration into existing corporate systems - Sector breakdown of respondents - Respondent s company size by employees - Respondent s company size by sales - Respondent s IT areas of responsibility - Geographical location of respondent s company Companies Mentioned: The Forbes Global 2000 companies For more information visit http://www.researchandmarkets.com/research/7d36e8/the_global_market CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: [email protected] ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). Copyright ? 2008 M2 Communications Ltd. |