[August 21, 2008]

Dynamic Response Group Announces Record Second Quarter Sales

(Marketwire Via Acquire Media NewsEdge) MIAMI, FL, August 21 / MARKET WIRE/ --

Dynamic Response Group, Inc. (OTCBB: DRGP), a
leading innovator of strategic marketing solutions, announced today record
second quarter revenue for the period ended June 30, 2008. The Company
generated gross sales of approximately $9.6 million, representing a 167%
increase compared to $3.6 million for the same period in fiscal 2007. Net
revenue of $7.2 million increased 166% compared to net revenue of $2.7
million for the three months ended June 30, 2007. Gross profit of $6.2
million, which was the highest in the Company's history, increased 169%
versus the year-earlier period gross profit of $2.3 million.

For the six months ended June 30, 2008, gross sales of $19.6 million
increased 122% compared to $7.9 million for the same six-month period in
2007. Net revenue was $15.3 million, an increase of 178% compared to net
revenue of $5.5 million in the six months ended June 30, 2007. Gross profit
of $12.3 million increased 151% versus $4.9 million in the same period in
2007.

"We are pleased that in a challenging consumer spending environment that we
were able to generate record second quarter sales and a significant
increase in gross profit," said Melissa K. Rice, Chief Executive Officer.
"Our marketing efforts drove strong sales increases in Riddex, 'The Legends
of Soul' DVD, The Official NASCAR Members Club and ProCede. During the
second half of the year, we expect to continue the strong sales growth we
experienced in the first half of the year, but plan to focus on increasing
efficiencies in other areas of our operations to further improve operating
results."

About Dynamic Response Group, Inc

Dynamic Response Group, Inc. ("DRG") is a leading innovator of strategic
marketing solutions. The Company leverages its vast knowledge of its
customers to create, develop and market innovative products and services
that build brand awareness and drive sales across large national and
international consumer audiences. The foundation of the Company is its

direct response TV (DRTV) and Internet advertising business, which has
produced many highly effective products including: ProCede(TM), a hair
thickening system for men; Riddex, a pest control product; "Backyard Drills
with Bill Parcells," a DVD series for fathers and sons; and "The Legends of
Soul," a DVD series of current day concerts of classic soul artists. The
Company has also signed an exclusive three year deal to market The Official
NASCAR Members Club to the over 75 million estimated NASCAR fans in the US.

Forward-Looking Statements

Except for historical information contained herein, the statements in this
release are forward-looking statements that are made pursuant to the safe
harbor provision of the Private Securities Litigation Reform Act of 1995.
The above information does not guarantee any successful closing of new
business. No assurances can be given that any projections related to gross
revenues or profit margins will be realized. Forward-looking statements
involve known and unknown risks and uncertainties that may cause the
company's actual results in future periods to differ materially from
forecasted results. Such risks and uncertainties include, but are not
limited to, market conditions, competitive factors, the ability to
successfully complete additional financings and other risks.

Contact:
Daniel Schustack
CEOcast, Inc. for Dynamic Response Group
(212) 732-4300

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