Comprehensive Exhibition of Cutting-Edge IT and Electronics, CEATEC JAPAN 2008 Announces Outline of the Life Contents Frontier Exhibit
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[August 21, 2008]

Comprehensive Exhibition of Cutting-Edge IT and Electronics, CEATEC JAPAN 2008 Announces Outline of the Life Contents Frontier Exhibit

TOKYO --(Business Wire)-- The CEATEC JAPAN Management Office today announced new details of its activities to strengthen the international digital contents market at CEATEC JAPAN 2008, scheduled to be held from September 30 to October 4 at Makuhari Messe (Chiba Prefecture). This year's show will highlight activities to realize brand new contents concepts and business models through links between contents creators, contents production companies, software developers and hardware makers. The show will use these activities to help vitalize the digital contents market and promote new business opportunities, thereby contributing to tomorrow's activities and digital contents-related businesses.



This year, CEATEC JAPAN has once again been designated an official event of the Japan International Contents Festival. Among the special programs being planned by the show sponsors is the Digital Contents Business Park, a special exhibit area where companies in digital contents businesses can introduce themselves and create business opportunities. In addition, the Ministry of Economy, Trade and Industry (METI) will sponsor the Life Contents Frontier as part of its International Contents Market Reinforcement Activities. This Special Exhibit will paint a picture of the future of diverse contents in lifestyle scenes with the goal of promoting original Japanese contents technologies.

Outline of the Life Contents Frontier



Experience the new role of contents in our society and the lifestyle scenes that will develop with these contents. At CEATEC JAPAN 2008, the Life Contents Frontier Special Exhibit will gather the diverse achievements and new ideas of companies in contents-related businesses, showing the potential of contents in our daily lives beyond the framework of conventional entertainment.

Many products and services we see today use contents made possible by combining the technological prowess of software and hardware makers with the creativity of contents developers. Thanks to gentler interfaces between people and lifestyles, we stand at the threshold of a new era of safety, peace of mind, comfort and well-being on levels never experienced before.

The Life Contents Frontier will also be linked with official activities under METI's roadmap for the development of contents-related technologies. The exhibit will offer specific ideas drawing on the full potential of new "life contents" and realized through the collaboration of software and hardware that enrich both our lives and our spirits. Visitors from around the world will experience new roles and expressions of contents, and the activities being undertaken to realize this potential through innovative software and hardware technologies.

Profile of the Special Exhibit

WHEN: Tuesday, September 30, to Saturday, October 4, 2008
WHERE: Makuhari Messe (Hall 4, Digital Network Stage)



The Life Contents Frontier Special Exhibit will be held as part of METI's International Contents Market Reinforcement Activities (Promotion Activities for New Life Contents through the Linking of Software and Hardware). In addition to product and technology exhibits, the Life Contents Frontier will host speeches and presentations by participating companies.

--Exhibit Space

The Life Contents Frontier will open in Hall 4 (Digital Network Stage) alongside the Information Grand Voyage Project, another promotional project by METI. Nine participating exhibitors will propose "New Roles and Possibilities of Contents" through diverse user scenes spanning a total area of 360 m2 (40 booth spaces). New industries to create new life contents will be promoted using the diverse functions of CEATEC JAPAN to publicize information to business people active in the IT and electronics fields.

--Seminar & Panel Discussion

Information will be conveyed to a wide audience via a seminar and panel discussion held as part of the CEATEC JAPAN 2008 Conference.

WHEN:   Thursday, October 2, 2008 (3rd day of CEATEC JAPAN 2008)
     2:00 p.m.-4:30 p.m.
WHERE:  International Conference Hall, Makuhari Messe (tentative)
SESSIONS: 2
AUDIENCE: Up to 200 seats available per session
     -- Theme (tentative)
       -- Strengthening the International Competitiveness of
        Japan's Contents Technology Industry: Potential and
        Challenges in the Contents Technology Strategy Map
     -- Speakers/panelists (tentative)
       -- Representative of the Commerce and Information
        Policy Bureau, METI (speaker)
       -- Members of the Contents Technology Strategy Map
        Committee
       -- Representatives of contents development/support tool
        providers



--Joint Exhibit with the Grand Voyage of Information Special Exhibit

METI's Grand Voyage of Information, now in its third year at CEATEC JAPAN, will be part of a joint exhibit with the Life Contents Frontier at the 2008 show. The booth area will be the same for both exhibits at 360 m2, or 40 booth spaces. This year's booth is expected to comprise software technologies centered on data search and analysis, as well as areas of convergence in the contents field.

--Japan International Contents Festival (CoFesta)

--MULTI CONTENTS LINK--

The Japan International Contents Festival (CoFesta), the world's largest comprehensive contents festival, is a series of collaborative events with themes linked to the contents industry, including games, animation, manga & characters, music, broadcast contents and film.

This year, CoFesta kicks off on September 30 with the opening of CEATEC JAPAN 2008 and will run through October 28 via events centered in the Tokyo area, such as the Tokyo Game Show and Tokyo International Film Festival, and is designed to expand global awareness of Japanese contents. For more information, please visit the official website at http://www.cofesta.jp.

For further information, please contact Mr. Kunda or Mr. Ishizaki at the CEATEC JAPAN Management Office.

CEATEC JAPAN Management Office (Japan Electronics Show Association)
        5F, Sumitomo Shibadaimon Bldg., No. 2
            1-12-16 Shibadaimon
         Minato-ku, Tokyo 105-0012, Japan
   Telephone: +81-3-5402-7603 Fax: +81-3-5402-7606 E-mail:
             contact@ceatec.com
            http://www.ceatec.com



Planned Exhibitors at the Life Contents Frontier Special Exhibit (no particular order)

     Company            Profile of Exhibit
--------------------------------------------------------------
-------- Axell Corporation Axell provides high-value-added LSIs http://www.axell.co.jp/ developed with original technologies to enhance video, audio and optical products. As key devices in amusement equipment, in-car equipment, advertising terminals and more, these LSIs make possible a wide variety of contents expressions. ---------------------------------------------------------
------------- HI Corporation HI will showcase life contents http://www.hicorp.co.jp/ solutions that put the convenience of computers into anyone's hands by breaking down the barrier of computer literacy. ------------------------------------------------------------
---------- QTech, Inc. Ensuring barrier-free video contents is http://web-shake.jp/ a global issue. QTech will demonstrate its full line of products in the web- shake project, a universal console on which it is working as part of its CSR activities. ----------------------------------------------------------
------------ Suzuki Motor Corporation Suzuki is proposing two futuristic http://www.suzuki.co.jp/ mobile tools that are "gentle on people and the environment": the low- speed sustainable personal mobility tool PIXY runabout and the SSC unit, a vehicle that can store up to two PIXY units. ---------------------------------------------------------------
------- Japan Technical Communicators The title of this exhibit is "Anywhere, Association Anytime, Anybody Can Obtain an Easy http://www.jtca.org Explanation." JTCA will propose new- concept operating and product manuals. -------------------------------------------------------------
--------- PDC Co., Ltd. PDC will exhibit digital signage http://www.pdc-pana.co.jp contents, including actual case studies of digital signage applied in a variety of city scenes, such as commercial facilities, airports and office buildings. -----------------------------------------------------------
----------- Microsoft Corporation Microsoft's latest Web technologies and http://www.microsoft.com/japan platforms open new worlds of software that "touches the spirit." This exhibit will offer a behind-the-scenes look at product development together with scenes of the "next generation" of the Web. -----------------------------------------------------------------
----- Matsushita Electric Industrial People far away from one another can Co., Ltd. easily and safely "share the same http://panasonic.jp space" using digital televisions. Panasonic will highlight its vision of new audiovisual communications systems. -------------------------------------------------------------
--------- Yamaha Corporation Yamaha will introduce its ideas on how http://www.yamaha.co.jp/ people will enjoy music in the world of Web 2.0 and beyond through such hardware, software and network products as TENORI-ON and VOCALOID, which make it easy for even amateurs to produce their own music. ---------------------------------------------------------------
-------

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