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Digital Orchid 'Mobilizes' Mexico's National Lottery
[December 11, 2007]

Digital Orchid 'Mobilizes' Mexico's National Lottery


SAN DIEGO, Dec. 11 /PRNewswire/ -- Digital Orchid, Inc., a leader in the development of mobile products and services for the regulated gaming industry, has launched the first state licensed and regulated mobile lottery service in the Americas -- Melate Movil. The end-to-end, real time mobile platform service was developed in close partnership with Mexico's exclusive lottery agency, Pronosticos Deportivos and telecommunications giant, Telcel. The wireless lottery service enables consumers to engage in lottery play on wireless phones and PDAs in Mexico using prepaid phone cards available at 3000 Telcel retail stores nationwide. Winners of the biweekly national draws can claim prizes at authorized Telcel redemption locations or choose to credit the winnings against their betting accounts.

"There are 44 million Telcel users in Mexico who can now access the lottery via their handsets," stated Nour-Dean Anakar, CEO of Digital Orchid. "The potential number and complexity of transactions crossing the Melate mobile platform is extraordinary -- particularly in a regulated environment," continued Anakar.

Bob Betros, Founder and COO added, "Our application is performing beyond all expectations and has created the technological benchmark we were seeking for the development and launch of regulated gaming platforms in other global markets."


Digital Orchid is a recognized leader in real-time wireless application development and distribution for Sports Betting Services, Lotteries, Games, Brand Content, and Sports Media for the Gaming and Entertainment industries. Melate, the first national lottery application, joins an array of Digital Orchid's live mobile gaming applications including Caliente Movil's wireless sports book and You Bet's thoroughbred track wagering network.

About Digital Orchid
Headquartered in San Diego, CA, Digital Orchid is the leading provider of regulated mobile lottery, sports betting services and content solutions for gaming institutions, brands, media companies and wireless operators worldwide. For more information, see http://www.digitalorchid.com/.

Contact:
Cherie Sauer
Vice President
Digital Orchid, Inc.
(941) 375-3100
[email protected]

Digital Orchid, Inc.

CONTACT: Cherie Sauer, Vice President of Digital Orchid, Inc.,+1-941-375-3100, [email protected]

Web site: http://www.digitalorchid.com/

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