Document Danger: How Paper Puts Processes and Privacy in Peril
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[October 23, 2007]

Document Danger: How Paper Puts Processes and Privacy in Peril

By TMCnet Special Guest
Ranee Thomas, Director of Field Marketing, Esker
 

The business world has benefited tremendously from the arrival of new technologies over the last twenty years. In addition to bringing entirely new capabilities to market, technology has enabled everyday business processes to move many times faster than they did twenty years ago. Overnight package delivery, fax machines, and of course, e-mail and the Internet, have all quickened the pace of commerce. Likewise, innovations such as supply chain automation, enterprise-wide financial systems and online payment capabilities have helped shorten invoice cycles, improving cash flow and allowing businesses to react with more agility to changes in customer demand. With the possibility of instant invoicing, instant payment and almost-as-instant fulfillment, people don’t put much credence these days in the old excuse “the check is in the mail.”


 

But the fact remains — the payment is in the mail. And on your fax machine. And in your e-mail. According to a recent survey conducted by Esker, 81% of today’s companies still view postal mail as the critical pathway for invoices and other billing documents, and 28% say their customers won’t use anything but mail. Yet 89% of the same group says that customers are asking for invoices via e-mail more often, and 78% say that fax is still growing in use compared to postal mail.

In general, younger and larger companies seem to have already embraced more instant forms of communications and payment such as emails, PDFs or electronic checks. Meanwhile, customers at older or smaller companies often rely on what they view as “tried and true” processes for running their businesses — which often entail following the same manual paper invoice cycle that they have for years.

What this means is that billing managers everywhere are faced with a real quandary — trying to efficiently accommodate all of their customers’ preferences when it comes to billing and invoicing. This presents not only the potential for technical and process-related frustrations, but also for the emergence of real risks to a company’s business.

Even among companies that have adopted technology to facilitate electronic payment or more instant communications, often left in place are vestigial remnants of old manual, paper-based processes that serve to essentially surrender the time-savings the new technologies may have momentarily reaped, and worse, open up the company to the risks of poor service, spiraling costs and even legal challenges.

DOCUMENT DANGER: The George Jetson Syndrome



You might remember from the 1960s cartoon series that George Jetson had only one job task in his role at Spacely Sprockets — pressing a single button repeatedly all day long. Portraying a future where everything was fully automated and humans were merely machine operators was intended to be absurd. Yet, when you look around most billing departments today, it’s precisely what is happening. Thousands of billing managers are hovering above fax machines, dutifully entering phone numbers and standing and waiting for transmissions to complete. And if they’re not doing that, they’re spending hours stuffing envelopes with invoices and hitting a single button repeatedly to add postage to them. While monthly bill deployments may be more automated, individual employees often send order confirmations, past-due reminders and receipts on an ad-hoc basis. As a result, in many organizations, hundreds of hours are logged monthly on tasks like stamping envelopes that could be accomplished by a 13-year-old or, even better, be automated away.

DOCUMENT DANGER: Document Déjà vu

When an organization accepts customer communications about orders and invoices via email, fax and postal mail all at once, it faces a significant challenge once they are in the door — getting the relevant information from those communications into its key IT systems, whether the documents are for order fulfillment or for billing. In response, many organizations simply throw people at the task. When an order comes in, whether to the mailroom, to “George Jetson” over at the fax machine, or to someone receiving e-mailed orders, hard copies tend to proliferate. Someone makes several copies of the original communication and begins sending them around. One goes to the fulfillment manager on the factory floor, who might manually key in the order to his supply chain system.

Another copy might go to the customer’s account manager, who might manually key in the order to his CRM system. Another copy might go to the finance department, which manually keys the order into billing systems. Some organizations may even have more players and processes as part of the scenario. The point is that in such cases, a single order might be keyed in by five different workers five different times, simply because the organization and its customer continue to pass documents around in hard copy rather than relying on available technologies that can automate the electronic delivery of the same information. Considering that many of those involved in this process are high salary employees working in skilled positions, this is an enormous source of inefficiency within organizations today.

DOCUMENT DANGER: Error, Will Robinson

In most markets today, prices are lower to the end-user than ever before. The efficiencies gathered by new technology and access to global workforces have enabled organizations to deliver their products and services at lower price points. Commoditization threatens incumbent business models that relied on differentiation and many companies are realizing they have to not just do things better, but faster and more efficiently. Companies’ business models increasingly rely on growing sales volume as the critical success factor, and more specifically, on improving efficiency as a means by which to retain the profit margins to which their shareholders have become accustomed.

While streamlining supply chains and automating manufacturing processes have contributed to enabling companies to reduce the cost of production, billing departments have not necessarily received the same upgrade in the most basic infrastructure. True enough, companies worldwide are leveraging tools like advanced financial reporting and billing systems. But the simple processes involved in getting orders into those systems remain unchanged. As a result, the same processes are in place, but with a great deal more traffic running through them. The problem is that processes that rely on human intervention tend to scale poorly as volume grows. The same person who could at one time enter an entire week’s worth of orders into the system in one day is now faced with three times the number of orders, so is spending three days a week on data entry. And worse, after fifteen or twenty hours of order processing, the employee is more prone to entry error, simply as a result of the monotony of the task.

Whether the errors result in shipping the wrong item, sending an inaccurate invoice or delivering an order late, they all lead to customer dissatisfaction, and ultimately represent a risk to revenue.

 

 

 

DOCUMENT DANGER: Prying Eyes 

When your organization was first starting out, you were able to get a good sense of the character of everyone that worked for you before you put someone in charge of anything directly attached to money. And back in the days when most payments were made via cashier’s check sent to a specific person in your company, unless an employee was willing to actually make a physical theft, the risk of fraud seemed low. But times have changed — companies now make many of their payments via credit card, meaning that powerful information is splashed across communications to and from your company each day.

When customers send orders via fax, often their private information sits atop fax machines that are shared by dozens of employees. Like the manual entry processes described earlier, and perhaps even more so, discretion does not necessarily scale well — as your company grows it becomes more and more difficult to assure every employee is trustworthy. If documents are left out in the open on fax machines and printers, there’s simply no way to know that one of your employees isn’t taking a peek at a customer’s credit card number or its new product specs, or other private or proprietary information. Your company could ultimately be held liable if one employee decides to fund his holiday bonus with your customer’s Mastercard or cause even more trouble if a competitor obtains your customer’s new product blueprint.

AVOIDING DOCUMENT DANGER

In each of the dangers described above, the risks arise from an inappropriate reliance on people as the means by which to transform customer communications into business information. The problem is, humans aren’t that great at that kind of thing. Humans are inefficient, error-prone, inconsistent and sometimes even dishonest. But they’re also intelligent, empathetic and understanding, which are all vital to your customer relationships. So why not let humans concentrate on what they do best?

In order to do that, you have to remove some of these tasks from their workloads. One strategy that companies worldwide are implementing in order to do so is automating document processes within the enterprise.

Document process automation doesn’t simply mean doing mail merges or getting a fax machine with a big memory cache. What it requires is a commitment to the idea that documents should stay electronic for the entire time they are within your enterprise. If managed correctly, the data residing in them can automatically flow to the appropriate people within your organization and to and from your customer without any duplication of effort.

For example, when an order comes in via fax or e-mail, it enters your company in an electronic format. Even an order that arrives via postal mail, once put through a document scanner, can instantly be made into an electronic file. If the right end-to-end technology is in place, item detail can be automatically detected, extracted and routed directly into all the IT systems that once required a person to manually key them in. Esker DeliveryWare is one example of technology that facilitates this improvement. When a fax, e-mail, paper or electronic order arrives, Esker DeliveryWare captures data such as customer number, product part number and due date for routing and indexing. No predefined templates are needed — captured data is validated and then automatically transferred to applications like SAP (News - Alert) SD for order management. Once an order is fulfilled, a well-automated document process enables invoicing to be deployed via in-house fax boards with the same small effort.

If your company is not large enough to require a full-scale mail facility or to host its own fax boards, there are new options in the marketplace that offer “on-demand,” hosted services. More companies each day are outsourcing one or more dimension of the transmission process, whether it’s accomplished by fax or by postal mail.

One example of a fully-scalable, affordable outsourced service is Esker on Demand. Esker on Demand allows users to send fax and postal mail from their desktop computers or directly from major business applications like SAP or Lotus Notes. Instead of being printed out in the office and manually labeled, metered and mailed by company employees, the documents are printed and either faxed or mailed from a hosted facility in Madison, Wisconsin. Whether sending one or thousands of documents at once, billing managers can send and track critical documents without any hardware investment, giving them an easy way to handle any volume of postal mail and fax delivery, allowing finance departments to concentrate on financial management rather than clerical work. And because the on-demand model allows a no-minimum, pay-as-you-go approach, during times of low volume, companies aren’t paying for unused capacity, helping reduce infrastructure expenses.

Conclusion

With overhead already cut to the bone, the pressure on an organization to shorten business processes and increase profitability is stronger than ever, and shortening document processes can be a highly effective strategy. In all, the key is reducing your organization’s reliance on human hands to do work that could be accomplished with greater speed, accuracy and consistency through automation. The potential costs associated with using expensive, skilled employees for manual tasks combined with the cost of error and even employee fraud far outnumber the costs associated with the technology that can remove these bottlenecks and keep your company away from Document Danger.  

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Renee Thomas is director of field marketing at Esker,  a recognized leader in helping companies quit paper and automate business processes. Esker develops on-premise software and on-demand services to automate any document process from end to end, as well as analysis and implementation assistance for maximum return on investment in document process automation.


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