CRM Legend Pat Sullivan Joins Infusion's Board of Directors
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[July 20, 2007]

CRM Legend Pat Sullivan Joins Infusion's Board of Directors

TMCnet Contributing Editor
 
Infusion Software, a CRM vendor focusing on sales and marketing automation software for small businesses, has announced that Pat Sullivan, founder and former CEO of ACT! CRM software and SalesLogix has joined the Company's Board of Directors, effective immediately.


 
"Infusion Software's CRM program is built specifically for small businesses -- which is really the last great opportunity in the CRM software market." said Sullivan.


 
Sullivan is considered a pioneer and visionary in the sales automation industry and is attributed with creating the contact management software category. Sullivan most recently took public and sold ACT! and SalesLogix to Sage Software (News - Alert).
 
He was named one of the 80 Most Influential People in Sales and Marketing History by Sales and Marketing Management Magazine, twice awarded the Ernst and Young Entrepreneur of the Year award and recognized as one of the 10 most influential people in the Customer Relationship Management (CRM) industry by Sales and Marketing Management Magazine.
 
He currently serves as the CEO of Jigsaw Health, a company dedicated to helping those who suffer from chronic conditions.
               
"Of all the software companies in the market, Sullivan chooses Infusion to be aligned with," an Infusion official said. "Sure validates their Web-based CRM application as an emerging player in the small business software space."
 
Earlier this spring Infusion Software announced the Version 5.0 release of its flagship product Infusion CRM.
 
Company officials said Version 5.0 offers an upgrade path for the company's entire customer base of software-as-a-service users.
 
The version includes conversion tracking, which allows users to insert a pay-per-click conversion code to the success page of e-commerce shopping carts inside Infusion CRM, "enabling small business to benefit from immediate ROI on specific pay-per-click advertising campaigns," company officials say.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 

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