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Google Expands Print Advertising
 TMCnet Contributing Editor
Google ( News - Alert) has announced the expansion of its Print Ads advertising initiative, according to a webpronews report. The program was launched in November 2006 with a test of 50 newspapers and a small group of advertisers.
"Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers," Eric Schmidt, Google's chief executive officer, said in a statement. "Newspapers are an important source of information and a powerful communication tool. With Google Print Ads we will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers."
Google’s print ad program has expanded to 225 newspapers that represent 32 of the top 35 designated market areas and a combined circulation of around 30 million. Newspaper publishers who have signed on to the program include E.W. Scripps, Freedom Communications, Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New York Times, The Seattle Times Company, Tribune Publishing, and Washington Post. U.S. advertisers with a Google AdWords account can sign on to the program.
"We are always looking to extend our editorial products to new advertisers while also driving additional revenue to our business," Todd Haskell, vice president of business development, advertising, The New York Times, was quoted as saying in the report. "Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn't tried print advertising because their business was largely online. And Google Print Ads gives us the flexibility and control to set our own pricing, so there is never a conflict."
Google Print Ads enable advertisers to plan their traditional newspaper media coverage in national and local newspapers within a single interface. This platform ensures that marketers can reach new audiences in ways that appeal to readers and are cost efficient for advertisers.
Calvin Azuri is a contributing writer for TMCnet
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