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Soffront CRM Earns Top Honor
 TMCnet Contributing Editor
Soffront CRM v. 8.6 has been named by TMC ( News - Alert) as a 2006 Product of the Year.
Soffront CRM v. 8.6 was released in 2006 with such enhancements as increased marketing and sales capabilities, improved customer support functionalities, enhanced automation, and better integration. It’s geared to mid-sized companies or departments of larger companies.
In April Soffront Software, a vendor of mid-market CRM software, has announced that Pavlov Media, Inc. has adopted Soffront CRM. Pavlov Media is a nationwide communications and technology provider that delivers customized high-speed Internet services, digital video entertainment, and telephone services.
Prior to choosing Soffront Software, Pavlov Media spent months evaluating numerous CRM options. “We wanted to improve productivity and efficiency in all aspects of our support areas and to integrate all customer and support data into one system,” explained Jason Kenner, vice president, Pavlov Media.
In March 2007 Pavlov Media purchased some Soffront modules to improve integration and flexibility. Pavlov officials said the firm is “currently evaluating the Marketing Automation module and the integration of Asset/Inventory management modules with our accounting system.”
Late last year Soffront announced that Ensafe Inc. implemented Soffront CRM for help desk operations.
Ensafe said they would use Soffront On-demand CRM to increase help desk efficiency and develop a customer knowledge base and self help program. Ensafe provides environmental consulting services to clients worldwide.
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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