SAP America's Business One Sniffed Out by Pooch Inc.

By David Sims

TMCnet Contributing Editor

 

SAP (News - Alert) America Inc., a subsidiary of SAP AG, has announced that Pooch Inc., a luxury product catalog and Web site selling dog products, has implemented SAP Business One for their "e-commerce platform."

The product was delivered and deployed by SAP Business One certified business partner Apollo Consulting of San Francisco. SAP Business One will drive Pooch’s business launch initiatives.

Based in San Francisco, Pooch Inc. unveiled www.poochonline.com in May 2007, which will serve as an online retail shop offering, and I quote, "elegant and luxurious products for today’s chic canine," offering "a collection of innovative accessories and apparel for dogs and 2007 Spa catalog featuring pooch customized pillows, robes, sweaters and spa care products."



Pooch Inc. employs SAP Business One to track inventory, manage contacts with suppliers and wholesalers and expose their products to their customer base. The e-commerce tool will integrate with Pooch Inc.’s online store, slated to launch in summer 2007, to provide a single interface for product catalog, order processing and online customer service capabilities.

Recently SAP Arabia announced the implementation of SAP Business Suite for Dubai Aluminium Company Limited (DUBAL), a product company officials hope will see the manufacturing giant "increase output substantially" over the next eight years.

With phase one of a two-phase project completed in nine months, SAP's ERP application was rolled out to over 1,600 users on 1 June 2007. Designed specifically for the manufacturing industry, the application will not only automate and manage DUBAL's business processes, but also assist in financial operations, and production planning, SAP Arabia officials say.

"Our aim is to become a demand-driven resources company and to move our entire enterprise-wide processes to a more customer-centric approach, while reducing costs and improving our profitability," said Abdulla Kalban, CEO, DUBAL.

"By deploying SAP, we have adopted a new, more sophisticated and advanced system, that will help achieve our goal of becoming the top five aluminum manufacturer in the world by 2015," added Kalban.

Awareness of the importance of customer relationships is improving in Dubai and across the Arabic world. Earlier this month, crediting the bank's CRM project as a contributing factor, the National Bank of Dubai accepted the Asian Banker Award for Best Retail Bank in the UAE for the year 2007.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.