CRM Vendor Marketing Solutions Acquired by FNIS

Fidelity National Information Services -- FNIS, "finesse," get it? -- has acquired Marketing Solutions Inc., a vendor of customer relationship management (CRM) and profitability offerings to community financial institutions.

MSI develops Web-based technology products for community financial institutions to tailor offerings, cross-sell products and "maximize client relationships." MSI also gives financial institutions ways to offer personalized direct mail to clients, using outsourced marketing options.

As a result of the acquisition, MSI's CRM capabilities, profitability products and relationship pricing structure will be integrated with other FIS products.

"We have partnered with MSI in the past and share a number of clients," observed Gary Norcross, president of the Integrated Financial Solutions division of FIS. As part of the agreement, MSI's executive team, led by Neal Packard, will join FIS.

This acquisition should not be confused with the transaction earlier this week where Direct Group, a provider of direct marketing services, acquired Enterprise Marketing Solutions, Inc. (EMSi), a database marketing company for the direct marketing industry.

Based in Piscataway, N.J., EMSi creates marketing products for customers in the insurance, telecommunications and cable, and security industry sectors.

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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