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InQuira 8 Released, Updated Flagship Product
 TMCnet Contributing Editor
InQuira Inc., a vendor of software for intelligent search, knowledge management, analytics and user experience, has announced the launch of InQuira 8, the latest version of its flagship product "for improving customer interactions on the Web," company officials say.
Featuring new collaboration technology that "harnesses the power of their user communities," InQuira 8 is designed especially for companies looking to profit from each and every customer interaction. Good luck finding a company not looking to profit from each and every customer interaction. Here's a hint: Try the graveyard.
InQuira 8 represents the first phase of a new product and technology roadmap for InQuira that will, according to company officials, "eventually structure online interactions into packaged applications tailored for specific industries."
Naturally, for those industry-specific interactions to deliver value to companies and their customers alike, they must satisfy the information needs of the consumer and result in the transactions and conversions desired by companies.
InQuira's strategy is to pitch to companies requiring an integrated platform that can harvest knowledge from all willing contributors -- including employees, customers and partners -- and provide the ability for consumers to access that knowledge.
Their platform includes mechanisms to evaluate user experience and implement improvements, keeping pace with the rapidly changing needs of customers.
At the end of January InQuira announced today that Avis Europe has chosen InQuira's products to "help power the next generation" of its Web technology.
Avis Europe is implementing InQuira's Intelligent Search, Self-Service, and Information Manager Products as part of its Inspired Change initiative. The new site will feature InQuira-powered Intelligent Search capabilities that will enable visitors to find rental locations from searching on cities, airport codes, and even landmarks.
InQuira's Self-Service module will present customers with options to purchase or rent additional items during the rental process, including travel guide books, car seats, ski racks and other items.
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.
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