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AppExchange Signs Up Another One
 TMCnet Contributing Editor
Salesforce.com (News - Alert) signs up another one:
Got Corporation, an e-mail service provider, has announced that its new CampaignerPro integration with salesforce is now available on salesforce.com's AppExchange.
The integration lets e-mail marketers using CampaignerPro use constantly-evolving CRM data to send e-mail campaigns to leads and contacts managed in salesforce. This functionality is being billed as reducing the sales cycle time by "helping users nurture leads and increase the effectiveness of their marketing campaigns," Got officials say.
"The new CampaignerPro integration with Salesforce offers instant value-add to CampaignerPro customers looking to nurture leads through each stage of the sales cycle," said Josée Paquin, President, Got Corporation.
With the new CampaignerPro integration with Salesforce on the AppExchange, marketers can now "Send on Behalf of" salesforce lead owners to implement personalized e-mail campaigns from marketing, but that appear to come from the salesforce lead owner.
They can also automate lead nurturing campaigns to salesforce leads or contacts based on "date added" or any other standard field or custom field in salesforce, as well as auto-update (up to 2 times per day) the salesforce activity history and update the e-mail opt-out so that future e-mail campaigns are not sent to contacts who unsubscribe.
Late last year Axentis, a vendor of on-demand governance, risk and compliance management products, announced the availability of Insurance Sales Compliance for salesforce.com's AppExchange.
Salesforce.com customers can now deploy Insurance Sales Compliance as part of their salesforce implementation, making it "easier and faster to manage sales training and ensure compliance and certification requirements," according to Axentis officials.
Robert Hoyt, CEO of Axentis, said that by using the Insurance Sales Compliance tool, brokers and agents using salesforce "now have access to a comprehensive tool that lets them monitor all key compliance requirements from one platform."
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.
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