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Salesforce.com Says 'Large International Bank' Picks its Products
TMCnet Contributing Editor
Salesforce.com (News - Alert) has announced that the wealth management department of a large international bank has been "standardized on salesforce.com to be the business web desktop for their relationship managers."
The department is projected to receive an annual return on investment of 112 percent in a payback period of only 1.75 years, according to Nucleus Research.
(Evidently Nucleus calculated the costs of software personnel, training and other investments over a three-year period to quantify the company's total investment in salesfore.com. Direct benefits included reduced software, hardware and IT staff costs associated with retired system; indirect benefits were quantified based on time savings of
relationship managers, using a correction factor to account for the inefficient transfer of time. Not quantified in this analysis was the change in working capital the company achieved by accelerating the account opening process or the ability to attract new clients through better customer service.)
The wealth management department chose salesforce.com to store and bring together all of their customer information. Since large client teams of relationship managers work together on each customer, according to salesforce.com officials, the ability to update and access the 360 degree view of their customer from anywhere, at any time is essential for customer retention. So they picked salesforce.com for "all their CRM needs."
Recently salesforce.com has announced that Singapore Airlines has deployed salesforce SFA and salesforce Marketing to "foster collaboration and information sharing among
its growing number of home office-based sales representatives," according to company officials.
The company used "fourteen applications from the AppExchange directory" to enhance its Salesforce product by automating manual tasks, increasing efficiency in campaign efforts and improving visibility into account status.
They've also announced its AppStore "vision and monetization strategy for the AppExchange marketplace." Customers will be able to use AppStore as "a single source for trying, buying and deploying on-demand applications on the AppExchange," company officials say.
AppStore will provide what salesforce.com officials say is "a complete package of commercial services and revenue-sharing programs for developers and partners," who will be able to use AppStore as a global distribution network to market, sell, invoice and deliver the applications they have built using the Apex programming language and platform and made available on the AppExchange.
Company officials hope the move will goose sluggish growth, and that "AppStore will be the catalyst to unlock the value of Apex and the AppExchange, accelerating the vision for the creation, delivery, and success of any application on demand."
David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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