Sand/DNA Provides CRM Analytics For Korean Portal

Sand Technology Inc., a vendor of enterprise information management products, has announced that it is working with TopEnd Technology, Inc. to implement the Sand/DNA Analytics product at NHN Corporation in Korea as "the core component of a data warehouse system supporting analysis of Internet portal usage."

Sand/DNA products include SAP (News - Alert)-certified information management, CRM analytics, and specialized applications.

NHN Corporation, which according to Sand officials was described recently in BusinessWeek magazine as one of the "hottest Internet search companies on earth," is one of Korea's premier Internet companies, operating the Naver search portal and Hangame game portal.

Using Sand/DNA Analytics, company officials claim, "all the data, down to the most detailed level, is available for querying immediately after it is loaded, permitting quick and easy access by business users employing industry-standard business intelligence tools or methods." Sand/DNA Analytics does not require indexing.

NHN has rolled out a wide range of online services, and has emerged as the largest company in the tech-heavy KOSDAQ market in terms of market capitalization. "NHN's Internet search portal generates a tremendous amount of log data everyday… it's critical that we analyze this data quickly," said Kim Dong-Wook, Chief Data Analyst for NHN. "Our previous system required a large amount of data preprocessing to keep query response times at an acceptable level."

"Organizations in all industries are generating massive amounts of data every day," Jerry Shattner, executive vice president, marketing and corporate alliances, Sand Technology observed correctly.

Last month Sand announced that a large European telecommunications provider chose Sand/DNA Analytics as the centralized data storage component in a data warehouse system used to analyze user behaviour on web portals.

The unnamed firm said their previous product had been unable to handle growing volumes of data and increasingly complex reporting demands, and operating costs were high due to the constantly increasing storage space requirements resulting from data growth.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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