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Retail Is Not Dead - Survey Finds 87 Percent Plan to Shop in Retail Stores This Holiday SeasonSTERLING, Va., Oct. 10, 2017 /PRNewswire/ -- Despite the increase in online shopping, 87 percent of people still intend to shop at retail stores this holiday season. This finding is part of a 2017 Holiday Store Shopping Report commissioned by Natural Insight, a leader in enterprise cloud and mobile applications for retail merchandising and workforce management. The full report delineates which demographics are most likely to shop in-store, as well as common stressors that prevent these holiday shoppers from making the trip. "We know that holiday shopping can be stressful, but how can retailers reduce consumers' anxiety and stress and enhance the in-store experience? That's what we set out to determine," said Stefan Midford, CEO of Natural Insight. "In our store report, we explain how to improve some of the most common stressors like large crowds and product availability, to keep customers coming back." The report surveyed more than 800 people aged 18 and older, randomly selected across the United States, and was conducted using Survey Monkey Audiences. Below are several key highlights:
To date, Natural Insight has collected in-store execution information on behalf of hundreds of brands in over 120,000 stores across North America and around the world. The company is quickly becoming the industry's largest visual verification platform, with more than 1 million photos captured and verified monthly, and recently surpassed 36 million completed job assignments. About Natural Insight Founded in 2003, Natural Insight delivers cloud solutions to consumer brands, retailers, and merchandising and marketing agencies to improve field execution, merchandising, in-store programs, demo programs, and experiential marketing. As a leading provider of field and retail execution software, Natural Insight simplifies on-demand workforce management. The company has collected in-store execution information on behalf of hundreds of brands and managed over 36 million assignments in more than 120,000 stores across the world. Our customers rely on our fully integrated mobile and web-based solution to manage distributed workforces, assign, schedule and manage work and tasks, verify completion and compliance, as well as collect and report on field data. Natural Insight is headquartered in Sterling, Virginia, with multiple international offices. Media Contact: Amanda Waks Related Files 2017-Holiday-shopping-report-Natural-Insight.pdf Related Images image1.jpg image2.png Related Links 2017 In-Store Holiday Shopping Report View original content with multimedia:http://www.prnewswire.com/news-releases/retail-is-not-dead---survey-finds-87-percent-plan-to-shop-in-retail-stores-this-holiday-season-300534404.html SOURCE Natural Insight |