Mr. Nadji Tehrani founded Technology Marketing Corporation in 1972, as
a publishing company adhering to the highest standard of ethics and
professional journalism. Now known as TMC™, the company began by
publishing trade magazines for the chemical coatings field.
In the late 1970s, Tehrani began regularly selling advertising space in
his magazines over the phone. He quickly discovered that phone sales
outpaced face-to-face sales by 300 percent. Hoping to learn more about
phone sales, Tehrani scoured newsstands and libraries in search of a
magazine covering this nascent field -- yet no magazine covered
telemarketing. Undaunted, the entrepreneurial Tehrani started his own
magazine in 1982, trademarking the name Telemarketing® for the new
Over time, Telemarketing® magazine evolved first into C@LL
CENTER Solutions™ magazine, then C@LL CENTER CRM Solutions™,
until its rename as CUSTOMER INTER@CTION Solutions® in December
2000. Its current title is most indicative of what the magazine has been
providing since launching in 1982: business and technical information on
how to more effectively equip and run today's contact center.
Inter@ction Solutions Now!