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BroadSoft to Launch VoIP and IMS Operations in China(Comtex Business Via Thomson Dialog NewsEdge) BEIJING, May 24, 2007 (SinoCast China IT Watch via COMTEX) -- BroadSoft Inc. is going to launch its BroadWorks voice over IP (VoIP) and IP Multimedia Subsystem (IMS) platform in China and open an office in Beijing, the country's capital, the leading provider of VoIP application software announced on May 22. It is a first step toward the company's building operations in the country and meeting the changeable needs of telecommunications carriers in the Chinese market. BroadSoft designs VoIP application software, a new Internet-based telephone service which lets fixed and mobile service providers offer calling features to their enterprise and residential customers. It is turning into a threat, from which traditional telecoms carriers face the prospect of new mounting competition. The company is to open the office at the end of June, in order to keep a position in the market and better serve local customers. Zhang Yao, general manager of the China Unit of BroadSoft, and Jonathan Reid, who was appointed as vice president of Asia Pacific of BroadSoft at the beginning of May, are in charge of the operations and management team. In fact, BroadSoft is escalating its favor in the Asia Pacific region. Just tens of days ago, it announced the establishment of a center for its Asia Pacific businesses in Sydney, Australia, which will provide technology support and training service for telecoms carriers in the region. Additionally, it was scheduled to build a new sales office in Malaysia. "Both Jonathan and Zhang will bring knowledge and experience of the local telecoms players to our operations in China," said Michael Tessler, president and chief executive officer of BroadSoft. "With the new office in Beijing, our talents will lead the team to help Chinese telecoms suppliers deploy feature-rich and revenue-generating VoIP services to desk telephones, personal computers, and mobile phones." Since the year 2003, BroadSoft has extended to China and been in partnership with a few local telecoms providers in the country. As early as early 2007, it clinched an agreement to sell the BroadWorks IMS application platform with Huawei Technologies Co., Ltd., a well-established telecoms equipment provider based in the southern Chinese city of Shenzhen. So far, BroadWorks has become the platform adopted among seven of the world's top ten largest telecoms providers. The BroadWorks platform has been deployed in dozens of IMS incumbent networks around the wide. From eNet.com.cn, Page 1, Wednesday, May 23, 2007 [email protected] Copyright 2007 SinoCast LLC. All rights reserved |