|[February 11, 2013]
DISH Announces Nationwide Availability of Its All-New, Award-Winning Hopper with Sling Technology
ENGLEWOOD, Colo. --(Business Wire)--
Today DISH (NASDAQ: DISH) announced nationwide consumer availability of
its all-new Hopper™ with Sling® Whole-Home HD DVR, winner of the 2013
CES (News - Alert) "Best of Show" award. Consumers will be introduced to the latest
Hopper via a new multimillion-dollar national marketing campaign
featuring DISH's "Boston Guys."
As part of its "Only the Hopper" campaign, DISH is launching a series of
television, radio, print and digital advertisements that follow the
Boston Guys as they demonstrate how the second-generation Hopper
delivers a complete entertainment experience by enabling customers to:
Take the at-home DISH TV experience anywhere using the Hopper's new
built-in Sling capabilities and the new DISH Anywhere™ app. With these
features customers can watch their live and recorded home television
content on Internet-connected tablets, smartphones and PCs at no
Download DVR content to mobile devices. With the free Hopper
Transfers™ app, viewers can move recorded television to an iPad for
viewing without an Internet connection.
Receive all the great features of the previous Hopper like AutoHopTM,
PrimeTime Anytime™ and up to 500 hours of high-definition (2,000 hours
of standard definition) recording capability.
"These loable characters from Boston helped put the first generation of
the 'Hawpah' on the map and made nearly three out of four consumers
aware of the Hopper," said James Moorhead, DISH chief marketing officer
and senior vice president. "This campaign takes the Boston family out of
the house to show the world that only Hopper with Sling can provide a
truly unique entertainment experience."
DISH first introduced Hopper with Sling at last month's 2013
International Consumer Electronics Show where the cutting-edge set-top
box was recognized as a CES Innovations 2013 Design and Engineering
Award honoree and, notably, won the "Best of Show" award.
"The magic of Hopper with Sling is that it redefines how customers think
about their pay-TV experience," said Joe Clayton, DISH president and
CEO. "No other provider can offer the experience that is now available
to our customers anytime, anywhere."
Sling technology is now built into each new generation Hopper. It works
by encoding and redirecting - or place-shifting - a live or recorded TV
signal from the Hopper to Internet-connected iOS and Android (News - Alert) tablets and
smartphones. The DISH Anywhere experience is also available on PCs and
Customers can also use the Sling feature to watch DVR recordings stored
on Hopper's hard drive, including major network shows recorded using
DISH's PrimeTime Anytime feature.
New DISH customers who subscribe to DISH's America's Top 200 or
DishLATINO Dos programming packages or greater can receive one Hopper
and up to three Joey units for free, including a standard professional
installation. The Hopper system requires a whole-home DVR fee of $10 per
month and $7 per month for each Joey.
Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C.,
provides approximately 14.042 million satellite TV customers, as of
Sept. 30, 2012, with the highest quality programming and technology with
the most choices at the best value, including HD Free for Life.
Subscribers enjoy the largest high definition line-up with more than 200
national HD channels, the most international channels, and award-winning
HD and DVR technology. DISH Network Corporation's subsidiary,
Blockbuster L.L.C., delivers family entertainment to millions of
customers around the world. DISH Network Corporation is a Fortune 200
company. Visit www.dish.com.
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