Webtrends Announces Partnership Agreement With Web Analytics Demystified
PORTLAND, OR, Jan 16, 2013 (MARKETWIRE via COMTEX) --
Webtrends, the global leader in digital intelligence, today
announced it has signed a partnership agreement with Web Analytics
Demystified, the world's most recognized and respected digital
measurement consulting group, for the reselling of Webtrends Streams,
covering North America.
Webtrends Streams is the first scalable streaming architecture
pushing real-time visitor and event-level digital intelligence into
the marketing ecosystem to drive immediate action. Marketers can now
tap into rich visitor-level intelligence to immediately adjust online
content and offers based upon actions of their customers while they
are still on a digital property.
The agreement will enable Web Analytics Demystified to help clients
transform their businesses by implementing Webtrends Streams to
increase customer conversions, improve engagement of internal
employees and customers, identify site-related performance issues and
power internal and external action systems.
Initial use cases include:
-- Integration with DemandBase so that B2B clients can see exactly which
companies are on their site and route that information to sales
representatives as interactions occur;
-- Integration with popular social media and identity APIs to help
clarify the demographic makeup of audiences, mapped to the content
they are most interested in and to their current geographic location;
-- Integration with client internal product APIs to develop high
production quality "as it happens" views into products, conversion,
and revenue generation;
-- Integration with client internal inventory APIs to provide real-time
site inventory monitoring, complete with customizable, multi-channel
alerting and notification;
-- Development of high visibility "as it happens" executive dashboards to
help business leaders visualize multi-channel marketing efforts by
product, campaign, market, and audience segment
"Web Analytics Demystified has a long history of providing guidance to
companies and brands looking for outstanding analytics strategy
development and support," said Martin Doettling, CMO, Webtrends. "We
are proud they have recognized the power of Webtrends Streams to
dramatically improve digital marketing campaigns and chosen it as
their preferred real-time solution for clients."
"We've made it our business to help organizations understand the
complexity of analytics and use data for competitive advantage," said
Eric T. Peterson, founder of Web Analytics Demystified. "Webtrends
Streams gives us and our clients the ability to measure, report and
act upon any connected interaction that occurs anywhere, anytime, on
any platform or device. It is a truly game-changing technology that
empowers companies to propel their digital marketing strategies
forward and stay far ahead of the competition."
About Web Analytics Demystified
Web Analytics Demystified, founded
in 2007 by internationally known author and former JupiterResearch
analyst Eric T. Peterson, provides objective strategic web analytics
consulting to companies striving to realize the full potential of
their investment in web analytics. By bridging the gap between
measurement technology and business strategy, Web Analytics
Demystified has provided guidance to hundreds of companies around the
world, including many of the best known retailers, financial services
institutions, and media properties on the Internet.
For more information about Web Analytics Demystified, please visit
www.webanalyticsdemystified.com or call (503) 282-2601.
About Webtrends, Inc.
Webtrends powers digital marketing success.
Webtrends is at the forefront of real-time digital marketing
relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimization
solutions delivered across mobile, social and web enables marketers
to optimize campaigns, maximize customer lifetime value and deliver
highly relevant digital brand experiences in real-time. Webtrends is
co-headquartered in Portland and San Francisco, with offices in
Seattle, London, Melbourne, France, Germany, Italy and more
Webtrends dramatically improves digital marketing results for more
than 3,500 global brands including: The New York Times, Microsoft,
BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The
Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia,
KLM, ASOS and more.
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