TMCnet News
Accelerated Media and Audible Magic Form PartnershipJan 10, 2013 (Close-Up Media via COMTEX) -- Accelerated Media and Audible Magic announced that they are joining forces to offer advertisers an interactive ad experience. According to a release, the centerpiece of this joint effort, a new cross-platform interactive ad system, is being demonstrated at the Audible Magic in Eureka Park, located in the Venetian at the Consumer Electronics Show in Las Vegas through Jan. 11. "Interactive advertising is a real game-changer in the home entertainment environment," said Doug McGary, CTO of Accelerated Media. "One vital component to making it a pervasive and profitable reality for companies is ACR, the ability to recognize content and make meaningful connections between technology platforms whether they're televisions or tablets. And, among the ACR companies out there, Audible Magic provides the most advanced and robust solution available. We're delighted to be working with the ACR leader to deliver a comprehensive turnkey experience to our clients." "Accelerated Media is a true pathfinder for companies entering the challenging and potentially very rewarding world of interactive advertising," said Jay Friedman, VP of Marketing for Audible Magic. "At a time when every marketing dollar matters more than ever, this firm knows how to help companies get the most out of their investments and make the most of emerging opportunities in a fast-evolving landscape. Its expertise will prove more and more valuable to companies as interactive advertising becomes less of a novelty for them and more a way of life." Accelerated Media is a developer of interactive TV advertising and related mobile device applications. Audible Magic is a provider of digital fingerprinting for recognizing content in broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices. ((Comments on this story may be sent to [email protected])) |