Berkeley PR Wins Best PR Campaign Award
Nov 23, 2012 (M2 PRESSWIRE via COMTEX) --
Berkeley PR has fought off stiff competition to win in the "best public relations campaign" category at this year's prestigious B2B Marketing Awards 2012, in London. The agency won the accolade for a pan-European campaign it devised with global information management company, Iron Mountain.
The B2B Marketing Awards ceremony, held at The Honourable Artillery Company in central London, is regarded as a respected business-to-business marketing event in the calendar. This year, it was attended by over 700 people with entries from leading global brands including Google, British Gas, Fujitsu and Cable and Wireless and SAP to name some.
The best PR campaign went to Berkeley PR for its concept with Iron Mountain called CIR (Corporate Information Responsibility) against short-listed agencies including Brands2Life, Gyro, Rostrum and Tangerine.
The high profile PR campaign aimed to raise awareness among business leaders of the urgent need to protect and make the most of information. The campaign included the creation of Europe's first 'Information Risk Maturity Index', which revealed just how exposed most firms were. An international press summit held in La Bolsa de Madrid in March 2012 brought experts, analysts and journalists together to discuss the issues uncovered by research from PwC and explore opportunities for action.
To date, the campaign has secured more than 250 items of media coverage, including articles in the Financial Times, the Times and Bloomberg as well as leading European business publications.
Commenting on the award win, Chris Hewitt, CEO at Berkeley PR, said:
"This is a great example of how an agency can blend with a client's PR team to work as one. The Iron Mountain PR team were very closely involved and fully engaged in the whole process, as were our international partners who gave a massive boost to the operations team in Theale. This is a proud achievement for Berkeley PR as it underlines our commitment to achieving the highest results for our clients on the international stage."
About Berkeley PR
Berkeley PR is a passionate believer in the ancient art of storytelling - in the digital age. The agency helps digital, technology and consumer companies get the recognition they deserve, both online and offline. With offices in London and Reading and an international capability spanning Europe, North America and Asia-Pac, Berkeley PR creates highly newsworthy ideas that grab attention and drive action. The consultancy's approach to measurement and ethos of challenging conventional thinking has made Berkeley PR an indispensable partner for its mix of partners that include world famous, niche and specialist brands. Notable technology clients include Kaspersky Lab, Iron Mountain, NETGEAR and Tradedoubler. The business today employs a talented team of 42.
For further information please contact:
Liam Sherry/Emma Ward
Berkeley Public Relations
Tel: 0118 909 0909
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