Truecaller Improves iPhone App Efficiency

Communications platform Truecaller is trusted and used by more 320 million people to identify calls and SMS. After enhancing capabilities to its enterprise offering, Truecaller for Business, like video caller ID and call me back functionality, the company tapped into its iPhone (News - Alert) app to enhance its capabilities as well.

Truecaller launched a new version of its iPhone app. With the update, the iOS app is up to 30% smaller lighter and 50% faster on most iPhones. The app offers better number identification, spam, scam and business call identification compared to previous versions of the app. The new app offers up to 10 times better spam and business identification compared to the previous version, which should be incredibly attractive to iPhone users, considering the massive numbers of spam calls that are not only annoying, but can pose security risks.

This change was brought about by new architecture that leverages Truecaller's spam detection algorithms and takes advantage of Apple (News - Alert)'s technology to deliver an optimal caller ID solution. The app seamlessly integrates with Apple's default phone app to show results from Truecaller in the call log.

Truecaller developed current, accurate and complete first ring caller ID and spam detection by automatically updating spam information in the background. It also includes a design refresh and new user experience flow that results in shorter times for initial onboarding and quicker day-to-day navigation through the app.

"We've been innovating within Apple's platform to bring users more powerful features like call alerts and a convenient search extension,” said Alan Mamedi, co-founder and CEO of Truecaller. “Our new totally rewritten iPhone-app is now on par with our Android (News - Alert)-app when it comes to identifying spam and verified business calls.''

Future updates to the app include:

• Major improvements on SMS filtering, spam detection and community-based services, including a redesigned number look-up widget to search unknown callers even faster.
• Automatic blocking of top spammers, the ability to view detailed statistics on spam marked numbers and the ability to view and contribute comments on spam marked numbers for additional context.

The free version of the Truecaller app, available on the iOS App Store, will help iPhone users, as Mamedi said, “separate the noise from the communication they want to respond to.”