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Smartpress Ascends as Strategic Powerhouse for Senior Living Marketing
[October 07, 2026]

Smartpress Ascends as Strategic Powerhouse for Senior Living Marketing


Premium printer is strengthening brands and driving growth

CHANHASSEN, Minn., Oct. 7, 2026 /PRNewswire/ -- Commercial printer Smartpress.com has become a leader in the senior living sector with print solutions that holistically support sales, marketing and operations. They're bringing print strategy, technology and production expertise together to meet the unique needs of retirement communities.

Smartpress asserts print marketing is the key to reducing decision friction in senior care communities. With an increased focus on the industry, the printer offers the quality, brand control, technology and support that senior living organizations need to manage print across every community. Smartpress is leading the industry in maintaining consistent brand experiences, boosting move-in rates and streamlining operations.

High-quality print reinforces the feeling that a community is thoughtful and that details matter.

Explore Smartpress' Senior Living Suite: https://smartpress.com/pages/senior-living-printing 

Print that Builds Trust
Senior living decisions are high-consideration and high-emotion, making every interaction an opportunity to capture attention and build trust. Smartpress is leading the industry by offering the highest-quality print collateral, giving families tangible resources to review, compare and share throughout the decision-making process.

"Most families look at multiple communities, so every interaction becomes part of the comparison. High-quality print reinforces the feeling that a community is thoughtful and that details matter at every part of the journey," said Smartpress Director of Sales & Customer Experience Adam Breiter.


A Smarter Approach to Senior Living Print Marketing
Smartpress is empowering senior care communities to maximize their ROI and unlock the full potential of modern print marketing:

  • Sales conversion: Premium folders, brochures and decision guides help simplify complex choices and create memorable tour experiences.
  • Lifecycle marketing: Timely mailers maintain a consistent, reassuring presence throughout longer decision cycles.
  • Daily operations: Streamlined ordering and fulfillment support wayfinding and welcome materials.
  • Brand consistency: Centralized tools help multi-location organizations maintain brand standards while giving local teams flexibility to personalize.

"Premium leave-behinds and well-timed mailers give touring families something physical to keep, helping senior living communities stay visible and top-of-mind," Breiter said. "Smartpress has tailored luxe print products and services specifically for this industry."

Download the white paper for why printed collateral is critical in high-stakes decisions: https://spdc-assets.imgix.net/resources/Print%20for%20High%20Consideration%20Industries.pdf 

About Smartpress
Smartpress is the leading commercial printer for business owners, nonprofits and marketing professionals across North America. Printing everything from booklets and brochures to signage, mailers and more, they operate on three foundational principles: Create premium quality print with world-class customer service and a commitment to social responsibility.

Smartpress leads the industry in achieving environmental milestones like EcoVadis Platinum and ISO 14001 certification. They are 100% employee-owned, Scopes 1 and 2 carbon neutral and home to one of the largest fleets of HP Indigo HD presses in the world.
https://smartpress.com/

Smartpress. Create brilliant print.

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SOURCE Smartpress


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