TMCnet News
Diray Media Taps Media Consulting Group as Its Upstream Optimization Partner for Streaming TVMedia Consulting Group (MCG) becomes the technology layer that optimizes Diray Media's streaming supply before a single bid is placed — extending a media company built on measurable outcomes, upstream. NEW YORK, Oct. 5, 2026 /PRNewswire/ -- Diray Media, the woman-owned, WBENC-certified performance media company pairing four decades of media expertise with its own proprietary optimization technology, has selected Media Consulting Group (MCG) as its upstream optimization partner for streaming TV. Recognizing that the supply side was the next frontier in its performance discipline, Diray identified MCG's buy-side-focused optimization as the missing layer — one that structures and continuously improves the streaming supply behind Diray's campaigns before it ever reaches the bid.
Diray has built its reputation on turning media into measurable business impact— by scoring every placement against client outcomes and adjusting until performance improves. Diray identified the supply side as the next lever in that discipline and chose MCG to shape supply procurement upstream, before a placement is ever won. MCG's distinct approach to securing streaming inventory starts with Diray's sophisticated buying practices, using those insights to shape higher-quality, more relevant supply before it reaches the bid. The two functions were built to work together: Diray's technology proves out what happens after the buy; MCG's optimization shapes what is available to buy in the first place. What the partnership delivers for Diray Media's clients. Diray now pairs its optimization technology with an upstream supply layer of its own choosing: MCG continuously analyzes and shapes the supply behind Diray's campaigns — reducing exposure to low-value or over-concentrated inventory before it reaches the DSP and expanding reach on the sources that perform. As a single, neutral, buy-side-only layer across the major supply platforms Diray runs on.. The result, as Diray designed it, is a cleaner operational layer: ready-to-activate deal IDs for the DSPs Diray already uses, ongoing visibility and control at the supply level, and more room for Diray's strategists and buyers to stay focused on client outcomes. From the partners
ABOUT MEDIA CONSULTING GROUP Media Consulting Group (MCG) is a buy-side-focused media consulting and activation partner. Working upstream on the supply side through optimization, insights, and analysis, MCG improves how supply is structured and activated before it reaches the bidder, helping agencies, brands, and traders get more out of their media spend. MCG only generates revenue when it creates measurable value. Learn more at wermcg.com. ABOUT DIRAY MEDIA Diray Media is a woman-owned, WBENC-certified performance media company pairing four decades of hands-on media expertise with its own proprietary optimization technology. Diray's strategists, buyers, and analysts work directly on every account, turning what a campaign produces into the outcomes that matter most to each client: sales, orders, leads, and market share. Learn more at diraymedia.com.
SOURCE Media Consulting Group 
|
View original content to download multimedia: