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Square Integrates Apple Business to Help Local Businesses Stand Out on Apple MapsSquare today announced a new integration with Apple that enables Square sellers to connect their locations to Apple Business from their Square Dashboard, so they can seamlessly manage and synchronize key business location information that appears on Apple Maps. Rather than managing multiple channels separately, sellers can now maintain their Apple presence alongside the rest of their business in Square. The integration makes it easier for sellers to ensure Apple users see up-to-date and accurate information across Apple Maps, Siri AI[1], Apple Wallet and other Apple apps. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260924501876/en/ 
Image courtesy of Square Connect, Manage, and Convert Square Sellers who connect their locations to Apple Business can:
The integration launches across Square's eight supported regions - for eligible sellers with physical locations - with this initial feature set, and additional capabilities to help sellers manage and optimize their Apple presence are planned for future releases. Additionally, in the U.S. and Canada, eligible Square business-verified sellers who do not already have an Apple Business account can enroll directly from Square Dashboard, further simplifying the path to discovery. Why This Matters for Sellers For sellers that connect their account, the integration is designed to make it easy for sellers to turn Apple discovery into measurable demand, without adding operational overhead:
The integration is designed to meet sellers where they are. For example, Food & Beverage (F&B) sellers can add action links to their Apple Maps place card that can connect customers to their Square ordering, pickup, delivery, or menu experiences; health, wellness and beauty businesses can connect customers to their Square booking and appointment experiences; and retailers can keep key business information and branding accurate across their locations. As the integration expands, Square plans to bring additional Apple Business capabilities and place card features into Square Dashboard. "With six locations and a menu that changes often, keeping every listing accurate used to be a constant chore," said Christopher Tompkins, founder of Broad Street Oyster Co. "Now it all runs from one dashboard and syncs to the platforms we use automatically, Apple Maps included. That saves us meaningful time each week, which we'd rather spend running the restaurants." Committed to Local, Together Square and Apple share a commitment to local businesses and a belief that they are essential to the health of the neighborhoods they serve. As part of that shared commitment, the integration is designed to help sellers of every size - from single-location shops to multi-location operators - maintain an accurate, consistent presence across Apple's apps and services. Part of a Broader Discovery Strategy The Apple Business integration adds to a growing set of ways Square helps sellers show up wherever customers are searching, including recent integrations by Square with ChatGPT and Claude that help sellers get discovered through AI-powered conversations. Together, these moves reflect Square's approach to reducing operational complexity for sellers as new discovery surfaces continue to emerge. "The survival and success of local businesses hinges on whether customers can find them, and today, more of that discovery happens through Apple Maps," said Morgan Kuntze, Global Partnerships Lead at Block. "This integration means our sellers don't have to choose between running their business and keeping every channel updated. Once connected in Square, your presence across Apple stays accurate and syncs automatically. It's one more way we're helping sellers become neighborhood favorites by driving discoverability where it matters most." The Apple Business integration is now available to Square sellers across Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom, and the United States. To learn more about the Square and Apple Business integration, visit: https://squareup.com/partnerships/applebusiness About Square Square helps businesses turn transactions into connections and businesses into neighborhood favorites. In 2009, Square started with a simple invention - the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities. Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.
[1] Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260924501876/en/ |
