Clutch Selects Courage as Creative Agency of Record

The agency will help fuel the next stage of growth for Canada's fastest growing online used car retailer.

TORONTO, Sept. 11, 2026 /CNW/ -- Courage has been named creative agency of record for Clutch, Canada's fasting growing online used car retailer, following a competitive review.

The partnership will see Courage lead creative strategy and brand communications for Clutch as the company looks to build on its momentum and continue changing the way Canadians buy and sell cars. The mandate marks the agency's entry into the automotive industry.

Clutch has built its business around making a traditionally complicated process simpler, bringing the car-buying and selling experience online with a model designed around convenience, transparency and control. As the brand enters its next phase of growth, Courage will be tasked with translating that differentiated experience into creative work that builds the brand and drives the business forward.

"Clutch is exactly the kind of business we love partnering with: ambitious, disruptive and willing to chalenge how an entire category operates," said Tom Kenny, Partner and Global CSO, Courage. "They've already reimagined the experience of buying and selling a car. Our opportunity is to make the brand as distinctive as the business behind it."

The appointment comes as Clutch continues to strengthen its position in Canada's automotive market and invest in building greater awareness and consideration among Canadian consumers.

"We were looking for a creative partner that understood both where Clutch is today and the scale of where we want to take it, collaboratively with our creative leadership," said Mark Arvai, Head of Brand Marketing. "Courage demonstrated a strong understanding of our business, our customer and the opportunity to create a brand that stands apart in a category that has historically looked and sounded very similar."

Courage's remit will include brand strategy, platform evolution and campaign development, with the first work from the partnership expected to launch January 2027.

The Clutch appointment adds to Courage's growing client roster and follows the independent agency's continued expansion in Canada and the U.S.

About Courage
Headquartered in Toronto, creative shop Courage Inc. has become one of the fastest-growing independent ad agencies in Canada's history. Founded in 2022, Courage has created internationally celebrated work for a number of iconic brands, including KFC, KitKat, Nescafé, CIBC, and more. Through human-to-human connection and boundary-testing creativity, the agency's guiding mission is to help every partnering brand find their courage.

About Clutch
Founded in 2016, Clutch is Canada's leading online retailer for pre-owned vehicles. Clutch aims to provide an incredible car buying experience for its customers by bringing a best-in-class e-commerce experience to the Canadian pre-owned car industry. By visiting clutch.ca, customers can browse a large selection of high-quality vehicles at low prices and access an end-to-end online purchase experience which includes financing, insurance, and seamless home delivery. Clutch ensures complete peace of mind with each car being backed with a standard 10-day money back guarantee and 210-point inspection. Clutch is headquartered in Toronto and services Ontario and Nova Scotia, with sell-side services also available in British Columbia.

To learn more about Clutch visit clutch.ca. Read more on our blog here.

SOURCE Courage Inc.

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