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NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping EraNIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE: SMWB). The companies are collaborating on a new solution to help brands, retailers and technology platforms understand how products are purchased in an increasingly agentic economy. The work adds a measurement component to NIQ's Commerce Intelligence strategy, focused on deploying NIQ's world-class, AI-ready content directly into agentic commerce workflows and equipping brands and retailers with the signals they need to react effectively. AI agents are moving beyond product discovery to become part of the purchase itself. New infrastructure, including Google's Universal Commerce Protocol and OpenAI's Agentic Commerce Protocol, is enabling consumers to complete the entire buying journey, from item discovery to evaluation and recommendation to purchase, inside of a single AI experience. This creates a new measurement and growth challenge. Brands and retailers need to know whether their products are appearing in AI-driven discovery, whether they are being represented accurately and whether that visibility is ultimately leading to traffic and sales. They also need to know what to do next. NIQ is bringing together its product intelligence, consumer behavior data and retail sales measurement to deliver a comprehensive view of consumer behavior across both traditional and emerging AI-driven discovery environments. Similarweb will provide the foundational digital data, adding visibility into AI-driven consumer behavior inside generative AI platforms and along the agentic path to purchase. Together, these capabilities will connect AI-driven discovery to measured sales outcomes, allowing brands to improve product visibility, strengthen content, increase conversion and drive growth. An initial version of the solution will be available in Q4 2026, beginning with a focused set of categories and markets and expanding over time. "AI is becoming a new commerce channel, and NIQ intends to make it measurable," said Troy Treangen, Chief AI and Product Officer at NIQ. "Our clients want to know where AI is already influencing their business, how quickly that influence is growing and what they should do about it. NIQ has the AI-ready data foundation and the product, consumer and sales intelligence needed to answer those questions. With Similarweb, we can extend that intelligence across the AI-influenced purchase journey: from discovery to traffic, conversion and sales." The solution will focus initially on five areas:
"AI's influence does not stop when a consumer leaves an AI platform," said Susan Dunn, Chief Revenue Officer, Similarweb. "Similarweb provides the foundational digital signals that reveal what happens across the entire AI-driven consumer journey. Combined with NIQ's product and sales intelligence, those signals can give brands and retailers a clearer view of how AI-driven discovery translates into commercial outcomes." Agentic Commerce Measurement adds a new critical capability to NIQ's growing AI portfolio: helping clients see and act on AI's commercial influence in the marketplace. More informaion, including initial categories, markets and availability, will be announced as development progresses. FAQ
What are NIQ and Similarweb announcing?
Is Agentic Commerce Measurement available today?
What problem will the solution address?
The planned solution is intended to connect AI-driven discovery and engagement with downstream traffic, conversion and verified online sales.
What will the solution measure?
Which AI platforms and markets will be covered?
Why are NIQ and Similarweb working together?
How does Agentic Commerce Measurement relate to NIQ Optiq and ConnectAI?
Together, they connect AI-ready data to decision, action and measurement. About NIQ NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™-helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit www.niq.com. About Similarweb Similarweb (NYSE: SMWB) powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users' workflow, powered by advanced technology, and based on leading comprehensive Digital Data. *All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated capabilities and benefits of ConnectAI Charter Program Clients, the expected benefits of AI-enabled enterprise workflows, and the future adoption of AI-native operating models. Forward-looking statements can be identified by words such as "anticipate," "expect," "intend," "plan," "believe," "designed to," "explore," "future," "accelerate," "will," "should," "may," and similar references to future events or performance. These statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict and many of which are outside our control, including changes in consumer preferences, economic conditions, technological developments, competitive dynamics, and our ability to develop, deliver and monetize new products and solutions. Actual results may differ materially from those expressed or implied. Additional information on these and other risks is contained in the "Risk Factors" section of our most recent Annual Report on Form 10-K and our subsequent filings with the U.S. Securities and Exchange Commission, available at www.sec.gov. Forward-looking statements speak only as of the date of this release, and we undertake no obligation to update them except as required by law. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. © 2026 Nielsen Consumer LLC. All Rights Reserved. NIQ-GENERAL
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