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Alex Morgan and TOGETHXR Partner with Bet on Her App to Centralize Women's Sports FandomPartnership to connect storytelling, real-time sports information, and community to enhance LOS ANGELES, Aug. 27, 2026 /PRNewswire/ -- As women's sports are driving unprecedented demand for increased access, content and coverage, athlete icon and businesswoman Alex Morgan and TOGETHXR, the fastest-growing and most engaging women's sports media company, today announced they are teaming up with the Bet on Her app, one of the fastest-growing and highest-rated women's sports apps, to bring fans closer to the teams, leagues, athletes and communities all on one connected platform.
As part of the partnership, TOGETHXR and Alex Morgan's Trybe Ventures have acquired an equity stake in Bet on Her, Inc. The investment further aligns both organizations around a unified goal: expanding access, coverage, and community for women's sports worldwide. The partnership comes as a natural fit for the two women-owned sports media companies, expanding on the individual strengths of both entities across the landscape. TOGETHXR, a leading women's sports media company reaching millions of fans, will leverage its storytelling, editorial, and community to introduce audiences to Bet on Her, while Bet on Her becomes a daily destination for TOGETHXR's audience to discover games, events and experiences while also interacting with a community of women's sports fans around the world. Alex Morgan, who co-founded TOGETHXR alongside world champion athletes Sue Bird, Simone Manuel, Chloe Kim and sports media veteran Jessica Robertson, has seen firsthand the impact that developing a storytelling platform can make in the industry.
The Bet on Her app was built from the ground up to solve the fragmentation of the women's sports fan's experience, with up-to-the-moment highlights, live scores, stats, upcoming schedules, broadcast information for more than 60 leagues globally, and an interactive map of women's sports bars with listed watch party events taking place around the world. Additional features of the app include a women's sports newsroom, dubbed "The Tea," aggregating articles from trusted women's sports sources, as well as a compilation of top-rated women's sports podcasts with a built-in audio player and a real-time social media feed that pulls posts from top women's sports journalists, leagues, and athletes for fans to join the conversation as it happens. The app also organizes a thriving community of women's sports fans in an interactive chat across all things women's sports worldwide. "Women's sports fans have been underserved in the technology space for far too long," said Dana Drambarean, Founder and Chief Creative Officer of Bet on Her. "The passion has always been there, but the digital tools and experiences available to fans have lagged behind. We built Bet on Her to become the mobile platform we wished existed ourselves—a place where women's sports live on the front page, not the sidebar. Partnering with TOGETHXR and Alex is an incredible opportunity to accelerate that vision and reach even more fans around the world." Download Bet on Her today on the App Store and Google Play to discover, follow, and engage with everything happening across women's sports. About TOGETHXR Visit TOGETHXR.com or contact [email protected]. About Bet on Her Visit bet-on-her.com or contact [email protected]
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