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Every Booth Records Activity. Captello Proves Revenue.The Next Generation of Captello Is Here: Bringing lead capture, meetings, activations, and event revenue intelligence in The Only Event-to-Revenue Intelligence Platform. DALLAS, July 30, 2026 /PRNewswire/ -- Captello, the lead capture system of record for enterprise event programs, today announced the next generation of its platform, alongside a completely rebuilt website, captello.com. The release consolidates lead capture, data enrichment, meeting management, activations, and revenue intelligence into one system that connects every event interaction to attributable pipeline.
The announcement lands on a hard truth about the events category. Most event technology is very good at recording that something happened. A badge was scanned. A booth was visited. A session was attended. Recording activity is not the same as proving revenue, and the gap between the two is where enterprise event budgets go to die. Third-party research puts the cost in plain numbers: 79% of event leads never receive any follow-up (CEIR, via 391 Advantage), 58% of event marketers lose leads to inefficient capture, and 47% struggle to integrate event data into their CRM (EMS25 white paper). "For years this industry has settled for proof of activity. A scan, a check-in, a headcount. None of it tells a CFO or CMO what the event returned. The next generation of Captello is here because we brought it. We were the first to bring it, and we are the only ones bringing all of it together. We built the platform around one question: what did this event do for revenue? Captello answers it end to end, from the enriched lead to the booked meeting to the closed pipeline sitting in your CRM." The Four Pillars of the Next Generation Meeting Management. Pre-event booking, on-floor coordination, post-event follow-up, and meeting-to-pipelne attribution. Meeting Management runs as its own discipline inside the platform, with a dedicated go-to-market track, because a meeting is the fastest measurable step between a conversation and a forecast. Activations & Engagement. 60+ turnkey activations and games, Rewards & Prizes spanning 250+ international gift-card brands, and Event Marketing built to pull qualified traffic into the booth rather than counting the people who wandered past it. Event Revenue Intelligence. The pillar the next generation is built to fill. Revelation™, Dashboards & Reports, CapChat, and ROI Attribution turn captured interactions into cost per lead, revenue per lead, pipeline influence, and forecast, measured end to end rather than estimated after the fact. Event Intelligence completes the pillar at the front end, taking the guesswork out of pre-event preparation so every event is engineered as a revenue machine before the doors open. The Parallel Track: Event Operations "'Is here' is the most important part of that phrase. Captello is not reacting to the next generation of event marketing. We are the ones who brought it, and we did not bring it as a feature list. Lead capture is our bread and butter, meeting management stands on its own, and event revenue intelligence ties every one of those interactions back to the number leadership actually asks about. Everybody in this category can say pipeline. We can show it. See the whole picture at captello.com." Proof, Not Positioning
The platform carries 9,000+ CRM, marketing-automation, and system integrations, supports up to 75 languages, and is backed by SOC 2 Type II, ISO 27001, and GDPR compliance with enterprise SSO. Captello is a 3-time MUSE Award winner, Voted Buyer's Choice, and a 3-time Inc. 5000 honoree, ranked #150 among the fastest-growing private software companies in the U.S. in 2025. Availability About Captello
SOURCE Captello 
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